Perceived benefits of social media between different B2B purchasing process members - kopija

Esu VU TVM tarptautinio marketingo ir prekybos studijų programos studentė. Šiuo metu rengiu magistrinį darbą, kurio tikslas yra atskleisti  B2B pirkimo proceso narių suvokiamą soc. tinklų  naudą pirkimo procese. 

Dalyvavimas tyrime yra anonimiškas, tyrimo duomenys bus naudojami moksliniais tikslais.  Dėkoju už pagalbą :) 

Rezultatai yra viešai prieinami

1) I am a member of purchasing process

Only who say "YES" participate in a survey

2) Do You have social network account?

3) Which of process members are You

4) In which stage of purchasing process do You seek for information?

5) In which sources provided information seems reliable for you?

Please evaluate statements from “Very reliable” (1) to “Very unreliable” (5)
Very reliableReliableNeautralUnreliableVery unreliable
Vendors web site
Vendors social network profile
Sales persons social network profile
State Tax Inspectorate
Press
Information in the phone ( e.g. 118)
Other

6) If You look for information in sales persons social network profile, what information do You look for?

7) Do You think it is important for salesperson to share information about companies updated information as new products, services, changes in the company?

8) What kind of information You seek in social media?

Please evaluate statements from “Strongly agree” (1) to “Strongly disagree” (5)
Strongly agree AgreeNeutralDisagreeStrongly disagree
Information about the vendor`s financial situation
Information about vendor`s sales person
Information about vendor`s recent business activity
Information about vendor`s reputation
Information about trust in vendor`s from other companies
Information about vendor`s brand
Information about image
Information about vendors clients
Other

9) When You seek for information about the vendor how important is each source?

Please evaluate statements from “Very important” (1) to “Very unimportant” (5)
Very important ImportantNeutralUnimportantVery unimportant
Company`s website
State Tax Inspectorate
Information on the phone (e.g. 118)
Company`s social network profile
Salespersons social network profile
Call/email direct to vendors salesperson
Partners recommendations
Other

10) How often do You get information about the vendor from the following:

Please evaluate statements from “Very often” (1) to “Very rare” (5)
Very oftenOftenNeutralRareNever
Company`s website
State Tax Inspectorate
Information on the phone (e.g. 118)
Company`s social network profile
Salespersons social network profile
Call/email direct to vendors salesperson
Partners recommendations
Other

11) Do You think that collecting information about the vendor on social networks provides You with the following:

Please evaluate statements from “Strongly agree” (1) to “Strongly disagree” (5)
Strongly agreeAgreeNeutralDisagreeStrongly disagree
Improves Your understanding about the vendors business activity
Improves Your understanding about vendors image
Improves Your understanding about vendors reputation
Improves Your understanding about vendors social activity
Improves Your understanding about vendors financial reports
Improves Your understanding about vendors technical abilities
Improves Your understanding about interaction with the customer
Improves Your understanding about the products/service

12) Which of economic criteria of purchasing process you think social media content helps to evaluate?

YesNo
Price
Delivery
Productivity - price versus revenue
Life - cycle costs
Reliability
Durability
Upgradability
Technical assistance
Commercial assistance
Safety

13) Which of emotional criteria of purchasing process you think social media content helps to evaluate?

YesNo
Prestige
Personal risk reduction
Office politics
Quite life
Pleasure
Reciprocity
Confidence
Convenience