Perceived benefits of social media between different B2B purchasing process members - kopija

Esu VU TVM tarptautinio marketingo ir prekybos studijų programos studentė. Šiuo metu rengiu magistrinį darbą, kurio tikslas yra atskleisti  B2B pirkimo proceso narių suvokiamą soc. tinklų  naudą pirkimo procese. 

Dalyvavimas tyrime yra anonimiškas, tyrimo duomenys bus naudojami moksliniais tikslais.  Dėkoju už pagalbą :) 

1) I am a member of purchasing process

2) Do You have social network account?

3) Which of process members are You

4) In which stage of purchasing process do You seek for information?

5) In which sources provided information seems reliable for you?

6) If You look for information in sales persons social network profile, what information do You look for?

7) Do You think it is important for salesperson to share information about companies updated information as new products, services, changes in the company?

8) What kind of information You seek in social media?

9) When You seek for information about the vendor how important is each source?

10) How often do You get information about the vendor from the following:

11) Do You think that collecting information about the vendor on social networks provides You with the following:

12) Which of economic criteria of purchasing process you think social media content helps to evaluate?

13) Which of emotional criteria of purchasing process you think social media content helps to evaluate?

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