UserElectronicMarketing
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E - Marketing in Social Networks

Hello, I am an Electronic Business Management student. Answers of this survey will be used in my Master Thesis.
The aim of the survey is to research different business communication strategies and their impact on audience’s engagement in company’s activities. Please note, that this survey is relevant for you if you have at least one social network profile.
The survey is anonymous.
Thank you in advance for your answers.

1. Gender
2. Age
3. Nationality
4. Please choose which of following are the main purposes of using the Internet.
5. Which social networks do you use more than once per week?
6. How much time do you usually spend on social media daily?
7. Are you interested in becoming a "fan" of or following brands through social media sites?
8. If you need to contact specific company, which way do you usually choose/would choose?
9. Do you ever search for a business’ social media account to research their company?
10. How many posts per week you would like to see from one business company you are following on your social media flow?
11. Please note, which of the following activities have you done.
YesNo
Visiting company's social network after checking their website
Visiting company's website after checking their social network
Visiting company's social network after seeing the link in their mail/e-mail
Visiting company's social network after a visit in a physical store
Visiting company's physical store after seeing them on social media
Visiting company's social media profile after seeing their paid ad
12. Which forms of post's do you prefer to see on social media?
Short texts
Long texts
Pictures/gifs
Video/live video
Link's to other platforms
13. How important do you consider it is for company to use the following activities to engage the customers (1 - not important, 5 - very important)
12345
Responding to feedback
Responding to comments on their posts
Greeting fans with different celebrations(e.g.Christmas, Independence Day)
Contests
Use of current trends (e.g. memes, viral videos)
Commenting under post's of other companies
Tagging of people when responding to their comment
14. Which of the following company's activities on social media would stimulate you to "unlike", "unfollow" the company's page the most? (please choose 3)
15. Please feel free to add any additional comments that you think would be contributory to this research. Thank you for your time.