Destination brand‘s shocking advertising psychological effectiveness evaluation
This minor studies research project aims to evaluate the effectiveness of a video advertisement and give suggestions on how to improve the advertising of destinations according to the given results.
What is your opinion about Vilnius, Lithuania?
Do you know the brand’s name or slogan?
What is the brand’s name or slogan?
- G spot
- Real is beautiful
- -
- Vilnius
- -
- I done know :(
- A small message that has been created from the marketing team and it has to do with the positioning of the brand
- G point of Europe
- Toyota moving forward
- The gspot of Europe
Watch the video (just 15 sec long). How does what you have just seen make you feel? Please check one box in each row that best describes your feelings.
Please indicate which adjective best reflects your level of agreement with the following statement about the video by placing a checkmark in the appropriate blank.
Please circle the number that best indicates your level of agreement with the following statements about the video.
What do you feel about the city/country that provided the video? Please circle the number that best indicates your level of agreement with the following statements about the video.
What is your age?
What is your gender?
What is your nationality?
- Austria
- Polish
- British
- Albanian
- Belgian
- Italian
- Croatian
- Latvian
- French
- Brazilian