Apklausa.lt | Anketa: Brand importance in cosmetics industry

imagedesignadvertisementno correct answer

for a company namefor a product namefor a companies promiseall answers are correct

to create specific product style, design and imageto outstand the competitionto make the product look more attractive, more luxury and more expensiveto embody companies promise to the customer

Proctor & GambleL’OrealLancômeAll are brands

yesnoprobably yes

yesnosometimes

every daycouple times a weekcouple times a monthI dont use at all

once or more times a mothonce or more times a weekcouple times a year

yesno

yes, it easier the decision, saves time and diminishes the risk to buy inappropriate itemyes, I am custom to particular brands productionno, brand is not importantno, I don’t pay attention to brand, I better read the ingredients composition to be sure, what I am buying

yesnoi am not sure

you are loyal to the brand you are custom to, and you don’t want to risk with brand “x”you choose the best price, even the brand is not known to youyou look for more information on brand “x” to know what it stands for, and only then you make up your minds

malefemale

yesno

expensive	french quality	luxury	affordable price	stylish	modern	fresh	rich	reliable	experienced
L' Oreal

Maybelline

Dior

Nivea

Lancome

Avon

Estee Lauder

Elizabeth Arden

Colgate

Dove

Brand importance in cosmetics industry

What is brand?

What do brands stand for?

What is the purpose of a brand?

Which of following is not brand?

Can brand message be separate from overall company’s performance?

Do you use cosmetics?

How often do you use cosmetics

How much money can you spend for cosmetics a month?

What cosmetics do you use most often (check three answers)?

How often do you buy cosmetics?

Do you pay attention to brand buying cosmetics?

Do you pay more attention to brand buying cosmetics than for instance, clothes, food, and other things?

What do cosmetics brand you mostly often associate with? (choose up to two variants)

Do you think branded products are more expensive?

When you see couple products of the same line (for instance face creams) what does influence you decision making the most?

When you have the opportunity to buy brand “x” for lower price, what are you supposed to do?

What associations do the following brands bring to you? (put the one from the given to each variant)

What gender are you?

What age are you?

What is your monthly income?

Is your professional direction related to business management?