Brand importance in cosmetics industry

What is brand?

What do brands stand for?

What is the purpose of a brand?

Which of following is not brand?

Can brand message be separate from overall company’s performance?

Do you use cosmetics?

How often do you use cosmetics

How much money can you spend for cosmetics a month?

What cosmetics do you use most often (check three answers)?

How often do you buy cosmetics?

Do you pay attention to brand buying cosmetics?

Do you pay more attention to brand buying cosmetics than for instance, clothes, food, and other things?

What do cosmetics brand you mostly often associate with? (choose up to two variants)

Do you think branded products are more expensive?

When you see couple products of the same line (for instance face creams) what does influence you decision making the most?

When you have the opportunity to buy brand “x” for lower price, what are you supposed to do?

What associations do the following brands bring to you? (put the one from the given to each variant)

What gender are you?

What age are you?

What is your monthly income?

Is your professional direction related to business management?

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