Advertising through the "TikTok for business" service

Hello and Welcome!

I am Ieva Zhai - a lithuanian marketing student at the University of Applied Social Sciences. I invite you to participate in the online survey "Advertising through the "TikTok for business" service". This research aims to defend a bachelor's degree.

Received data will remain completely anonymous and will be used only for the purposes of the bachelor degree defense. Your answers can help me learn more about how advertising on “TikTok for Business” affects “TikTok” users and the companies being advertised.

The survey should take approximately 3-5 minutes.

Thank you for your participation!

 

What type of business is your company?

What gender are you targeting with "TikTok for business" ?

What age group are you targeting?

What are your "TikTok" marketing goals?

What "TikTok" content do your customers find most engaging?

What type of original content you create on other social media?

How often you advertise on "TikTok for business"?

What kind of "TikTok" ads are you using?

Why do you think potential customers/customers are more likely to choose your company and your product/service over your competitors?

Do you think your business has improved with "TikTok for business"?

Please rate how much your business has improved with "TikTok for business"

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