Women Fragrance Market Research

I am conducting a latvian women fragrance market research for my Bachelor Thesis in International Business and Communication programme at ISM University of Management and Economics.

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18-2425-3435-4950+

Never	Almost never	Sometimes	Fairly often	Very often	Always
Online

Retail

Abroad (anywhere outside your country)

Duty free

Direct selling (Such as Avon or any other company representative who sell products directly to consumer)

Strongly disagree	Disagree	Neutral	Agree	Strongly agree
I tend to try new fragrance

I tend to stick to the same fragrance

I tend to stick to the same brand that produces different fragrances

I tend to stick to the same or similar scents/smell/notes of fragrance

I follow latest fashion trends

I consider fragrance as a necessity rather than a product of luxury

I ask people (friends, consultants, forums, etc.) for advice before buying new fragrance

I search for reviews on the internet before buying new fragrance

I must try fragrance (smell) before I buy it

Never	Almost never	Sometimes	Fairly often	Very often
Reading

Watching TV

Spending time on the Internet

Going to cinema

Shopping

Reading magazines

Visiting concerts

Self development

Hiking

Traveling within your own country

Running

Visiting sport events

Using beauty care services

Taking a walk in the city center

Very unimportant	Unimportant	Neutral	Important	Very important
Ability to buy it online

Expensive/Premium

Celebrity endorsement

Attractive bottle/package design

New fragrance in the market

balance between price and quality

Other people like it

Positive image of fragrance brand

Well known/ popular fragrance

Recommended by someone

Designer brand

Very unimportant	Unimportant	Neutral	Important	Very important
Sophisticated

Unique

Optimistic

Gentle

Mysterious

Happy

Trendy/Fashionable/Popular

Approachable

Attractive

Positive

Inspired

Beautiful

Successful

Creative

Purposeful

Adventurous

Very untrustworthy	Untrustworthy	Neutral	Fairly Trustworthy	Trustworthy	Very trustworthy
Internet

TV

Radio

Newspapers

Magazines

Outdoor advertisements

Sponsorship (Companies advertise by financing events, clubs, musicians, etc.)

Cinema

Very unimportant	Unimportant	Neutral	Important	Very important
Intense

Flowery

Dark

Deep

Luxurious

Vibrant

Fresh

Woody

Energetic

Light

Bold

Warm

Never	Almost never	Sometimes	Often	Very often
On foot

Bike

Bus

Mini bus

Taxi

Car

Never	Almost never	Sometimes	Often	Very often
Social media

Informational pages (about products, food, music,etc.)

Youtube

News

Forums

Search engines

E-mail

Blogs

Announcement pages

Women Fragrance Market Research

What is your age? ✪

What is your monthly income after tax in euros? ✪

How much euros do you usually spend on a bottle of fragrance? ✪

How often do you buy fragrance? ✪

How often do you buy Avon fragrance? ✪

How often do you choose each place to buy fragrance? (Please rank each on a frequency scale) ✪

Please indicate how much do you agree with the following statements ✪

Which hobbies do you undertake most often? ✪

What characteristics of fragrance are important to you when making a buying decision? (Please indicate the importance of each on a scale) ✪

Your ideal fragrance should make you feel (Indicate the importance of each on a scale) ✪

How important each of the smell/note it is to you personally in a fragrance? (Rank each on a scale) ✪

How often do you use the following media in your daily activities? ✪

How often do you use the following transportation in your daily activities? ✪

How often do you use these internet destinations in your daily activities? ✪

I consider most trustworthy fragrance advertisement to be in these media (Indicate trustworthiness of each on a scale) ✪