Which creative communication tools is preferable in fashion advertising

This questionnaire will help understand the population preferences in advertising and it will also help to understand which communication channels would be used for more efficient communication between the sender and the receiver.

This research will be also useful for better general knowledge for all those working in visual merchandising and design industry.

 

1. Are you . . . ?

2. How old you?

3.Where are you from?

4.What is your education?

  1. Master of Business
  2. MBA
  3. bachelor degree in social communication
  4. University education
  5. bakalauras
  6. Bachelor's and master's degree in textile engenering
  7. Bachelor degree, University
  8. post graduate studies
  9. bachelor
  10. bachelor degree of Public Administration
…Daugiau…

5. Do you personally use the social media? [If no, skip the answers 6 - 7 ].

6. Which social media sites do you use most?

other

  1. snapchat
  2. Tumblr
  3. Tumblr

7. How many hours per day do you spend for social networking?

8. Are you using any app to block the ads or pop-ups (advertisements)?

9. Are you searching specifically any advertisements (for example promotion, sales etc)?

If yes, what advertising you look for?

  1. -
  2. Clothing
  3. Mainly food stores or supermarkets.
  4. Sales, promotion
  5. Fashion, lingerie, swimsuit

10. What kind of advertisements would you agree to be exposed to every day?

Please write your own preference, if you not listed:

  1. Not any
  2. about photography
  3. none
  4. None
  5. Art and Culture events

11. Which channels would be most appropriate for you to be exposed to advertising every day?

12. We are living in mobile age and almost luxury brands(Gucci,audi...) started use special apps where you can find all news about advertising about them products. Are you using any luxury brand app on you mobile device?

13. Fashion advertising makes influence on my choices.

14. Please, express if you are agree or disagree with statement "the fashion advertisement is making big influence for the choices of the consumers".

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