Virtual Influencers

Hello, I am a student at Vilnius University Kaunas Faculty and I am conducting a research study on virtual influencers and their influence on consumer behavior. The purpose of this survey is to gain insights from the perspective of consumers/followers.


This survey will only take approximately 5 minutes to complete, and your responses will remain anonymous.


Should you have any inquiries, please do not hesitate to contact me at gabrielė.senavaitytė@knf.stud.vu.lt.

I sincerely appreciate your valuable insights and time.


*A virtual influencer is a digital character or persona created by an individual or a team of creators using computer-generated imagery (CGI) or other digital tools.



Anketos rezultatai yra prieinami tik anketos autoriui

1. Which type of influencers do you follow? ✪

2. Which type of influencers do you prefer? ✪

3. Why do you prefer this type?

4. How many virtual influencers do you follow? ✪

5. Is it trendy to follow virtual influencers? ✪

6. What are the characteristics of virtual influencers? ✪

7. Choose what suites you best: (swipe to the side to see all choices) ✪

Strongly disagreeDisagreeNeither agree or disagreeAgreeStrongly agree
Virtual influencers always impact my purchase
I always trust the information provided by a virtual influencer

Why?

Have you ever purchased a product advertised by a virtual influencer? ✪

8. Which is a bigger factor when purchasing a product promoted by virtual influencers? ✪

9. Which products promoted by virtual influencers do you use? ✪

10. Your gender: ✪

11. Your age: ✪

12. Your education ✪

13. Your income: ✪

14. Your country: ✪