The effectiveness of PUBLIC RELATION tools for customers

Dear Respondent,

We are International Marketing and Management 1st year Master students.  According to this questionnaire, we are seeking to find out information about the effectiveness of Public Relation tools for consumers.  Your answers will not be published, so we guarantee confidentiality.  Thank you in advance for your answers.

Rezultatai yra prieinami tik autoriui

Please describe your personal opinion, how Public Relations, in general, are effective for consumer ( in a scale from 1-10 ) (1-totally not effective; 10- very effective) ✪

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The effectiveness of PR

Please describe each, in your opinion, PR tool, used to communicate with public ( in a scale from 1-10 ) (1-very bad; 10- excellent) ✪

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Oral Communication
Printed and Graphic media
Print Media
Outdoor media
Broadcast media
Other media

Please describe each, in your opinion, which oral communicational tool is the best to communicate with public ( in a scale from 1-10 ) (1-very bad; 10- excellent) ✪

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Speeches
Interviews

Please describe each, in your opinion, which printed and graphic communicational tool is the best to communicate with public ( in a scale from 1-10 ) (1-very bad; 10- excellent) ✪

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Flyers
Brochures
Newsletters
Press release

Please describe each, in your opinion, which print media tool is the best to communicate with public ( in a scale from 1-10 ) (1-very bad; 10- excellent) ✪

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Newspaper advertisement
Mmagazine advertisement

Please describe each, in your opinion, which outdoor media tool is the best to communicate with public ( in a scale from 1-10 ) (1-very bad; 10- excellent) ✪

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Electronic displays
Hoardings
Posters

Please describe each, in your opinion, which broadcast media tool is the best to communicate with public ( in a scale from 1-10 ) (1-very bad; 10- excellent) ✪

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Radio
TV
Internet

Your sex: ✪

Your age: ✪

Your monthly incomes: ✪

Your education: ✪

Your marital status: ✪

City, where are you living at the moment: ✪