THE APPLICATION OF THE ELEMENTS OF NOSTALGIA MARKETING IN THE CITY OF KAUNAS

Hi, I'm a 3rd year student in the Marketing and Advertising course and I'm currently working on my final thesis. The topic of my thesis is "Applying elements of Nostalgia Marketing". So this research aims to find out the nostalgia carried by Kaunas city in the eyes of Kaunas residents and those who come to look around Kaunas for certain purposes. 

The questionnaire is aimed at tourists, Kaunas residents who are interested in the city and its history - it would be great not to get nonsensical answers if you don't know the city!


The information is related to the activities of Kaunas IN - Kaunas TIC. https://visit.kaunas.lt/en/ - visit if you wanna know more! At the same time, we want to evaluate the services provided by the Tourist Information Centre and to find out how we can improve the services to make Kaunas more friendly and memorable for tourists!


All results will be kept private and will remain for the purpose of undergraduate research and service improvement

Anketos rezultatai yra prieinami tik anketos autoriui

1. Your gender? ✪

2. Your age? ✪

3. What is your educational background?

4. Which country are you from? ✪

5. Are you familiar with the term 'nostalgia'?

6. If YES, what are the things that make you feel nostalgic?

7. Does any advertising make you feel nostalgic?

8. Have you ever bought a product that gave you a feeling of nostalgia?

9. If YES, could you please tell us what the product was?

10. Does remembering what Kaunas used to be like make you feel nostalgic?

11. Which architectural (buildings) sites are your most visited? Please list at least 3... ✪

12. Which public places (Kaunas center, old town...) are your most visited? Please list at least 3... ✪

13. Which religious sites do you know the most? Please list at least 3... ✪

14. Which open areas (parks and so..) are your most visited? Please list at least 3... ✪

15. Which eating places (name of places) do you like to visit? Please list at least 3... ✪

16. Which are your favourite events in Kaunas? ✪

17. What services (public transport, salons, etc.) do you use the most in Kaunas? ✪

18. Of the questions above, does anything make you feel nostalgic? ✪

19. Do you like to go travelling?

20. For what purpose did you come to Lithuania for tourism? (if you are a foreigner or emigrant)

21. Why did you come to Kaunas?

22. If it is not the first time you have visited Kaunas, what brings you back?

23. Is Tourist Information Centres relevant? (later shortened as TIC)

24. Do you visit Kaunas TIC for any purposes?

25. What are your expectations when visiting Kaunas TIC?

26. Kaunas TIC has map routes, do you know about them?

27. If YES, which route formats are most convenient for you to use?

28. Do you go on sightseeing tours?

29. If YES, have you ever been on a tour organised by Kaunas TIC?

30. How do you rate the duration of the tours?

31. How do you feel about the prices of tours?

32. Do you have any ideas or themes you would be interested in for these tours?

33. How do you rate the souvenirs of Kaunas TIC? https://visit.kaunas.lt/en/e-shop/

34. Did you know that there are TIF points at Kaunas bus station, railway station and airport? (TIF - tourism information friendly)