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Survey of consumers’ attitude towards yoghurt selection criteria
A group of students from IBS at Vilnius University are carrying out this survey to identify yoghurt selection criteria. The data will be used for a research paper named “Research of Yoghurt Selection Criteria”. Please choose only ONE answer per question and tick against each item (√). Your answers will remain for Confidential.
Rezultatai yra prieinami tik autoriui
Numatoma atsakymo trukmė
maždaug 47 minutės
1. Have you bought yoghurt in the last two months?
✪
(If your answer is “no”, please skip questions 2 – 13)
Yes
No
2. How often do you buy yoghurt in a typical week?
Once a day
4 to 6 times per week
1 to 3 times per week
Less than once a week
3. In a typical week, what type of yoghurt do you buy most often?
(If your answer is “natural”, please skip question 6)
Flavored
Natural
4. In a typical week, where do you buy yoghurt most often?
Market places
Supermarkets
Ecological malls
Directly from producers
Buying online
Other
5. How much do you spend on yoghurt in one week?
Less than 10 Lt
10 – 20 Lt
More than 20 Lt
6. What flavor of yoghurt do you buy most often?
Strawberries
Peaches
Cherries
Blueberries
Other
7. Please evaluate the following motivators in terms of their importance for yoghurt purchase in the 10 – point scale from (1) not important to (10) extremely important.
1
2
3
4
5
6
7
8
9
10
Ability to increase health condition
Ability to use for diet regime
Ability to create self – image
Ecological attitude
Nutritionally rich
Time saving product
8. Evaluate the following variables in terms of their importance of yoghurt feature selection in the same scale from (1) not important to (10) extremely important.
1
2
3
4
5
6
7
8
9
10
Expiry date
Package convenience for opening
Package convenience for keeping
Design of package
Size of package
Recyclable package
9. Evaluate the following variables in terms of their importance of yoghurt technical aspects in the same scale from (1) not important to (10) extremely important.
1
2
3
4
5
6
7
8
9
10
Taste
Scent
Colour
Lean
Texture
Additives
10. Evaluate the following variables in terms of their importance in yoghurt pricing in the same scale from (1) not important to (10) extremely important.
1
2
3
4
5
6
7
8
9
10
Price per unit
Price per kilo (liter)
Free trials
1 Lt coupon for yoghurt purchase
5% discount for yoghurt purchase
Buy 2 units and get 1 unit free
11. Evaluate the following variables in terms of their importance in yoghurt advertising in the same scale from (1) not important to (10) extremely important.
1
2
3
4
5
6
7
8
9
10
Television advertising
Radio advertising
Online advertising
In – store advertising
Advertising in newspapers
Advertising in magazines
12. Evaluate the following variables related to word of mouth (WOM) communication in terms of their importance in yoghurt purchase in the same scale from (1) not important to (10) extremely important.
1
2
3
4
5
6
7
8
9
10
The importance of word of mouth communication from friends
The importance of word of mouth communication from office colleagues
The importance of word of mouth communication from family/relatives
The importance of word of mouth communication from teachers
The importance of word of mouth communication from doctors
The importance of word of mouth communication from dietitians
13. Your gender:
Male
Female
14. Your age group:
Under 18 years
18 to 25 years
26 to 33 years
34 to 41 years
42 to 49 years
50 to 57 years
58 years and over
15. Your nationality:
Lithuanian
Russian
Pole
Other
16. Your marital status:
Single
Married
Divorced
Separated
Widowed
17. How many members are there in your household?
1 – 2
3 – 4
5+
18. Your income per month:
Less than 800 Lt
800 – 1500 Lt
1501 – 3000 Lt
3001 – 5000 Lt
5001Lt and more
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