Sportinių batelių pasirinkimo kriterijai

Sveiki, kursiniam darbui atlieku rinkos tyrimą apie sportbačių pasirinkimo kriterijus. Klausimai angliški, nes kursinį darbą atlieku anglų kalba. Klausimai apie įtaką įvertinti nuo 1 iki 5. 1 reiškia, kad Jums praktiškai nerūpi, 5 reiškia, kad labai svarbu

1. How often do You buy sports footwear?

2. How much do You usually spend while shopping for footwear?

3. You buy sport shoes:

4. What is your favourite brand of sport shoes?

5. What color footwear do you usually buy?

6. How often do You wear the sports shoes?

7. Where do You usually buy sports shoes?

8. Who accompanies You to the store when You want to buy sports shoes?

9. What kind of sports shoes do You usually buy?

10. How important is TV advertising for your choice when selecting sports footwear?

11. How important is Radio advertising for your choice when selecting sports footwear?

12. How important is Internet advertising for your choice when selecting sports footwear?

13. How important is Magazine advertising for your choice when selecting sports footwear?

14. How important is Newspaper advertising for your choice when selecting sports footwear?

15. How important is in-store advertising for your choice when selecting sports footwear?

16. How important is outdoors advertising for your choice when selecting sports footwear?

17. How important is price for Your choice when selecting sports footwear?:

18. How important is design for Your choice when selecting sports footwear?:

19. How important is colour for Your choice when selecting sports footwear?:

20. How important is weight of the shoes for Your choice when selecting sports footwear?:

21. How important is quantity of natural leather for Your choice when selecting sports footwear?:

22. How important is possibility to try the shoes for Your choice when selecting sports footwear?:

23. How important is the softness of the shoes for Your choice when selecting sports footwear?

24. How important is the production country for Your choice when selecting sports footwear?

25. How important is producer's environmental polit. for Your choice when selecting sports footwear?

26. How important is the shoes' size variety for Your choice when selecting sports footwear?

27. How important is the shoes being waterproof for Your choice when selecting sports footwear?

28. How important is the shop name for Your choice when selecting sports footwear?

29. How important is the durability of the shoes for Your choice when selecting sports footwear?

30. How important is the brand of the shoes for Your choice when selecting sports footwear?

How important is each of following factors for You when deciding whether to buy the sports shoes?

31. Your friends’ opinion about the brand/design

32. Extra accessories that come with shoes (shoe bags, extra pair of shoestrings, extra insoles,etc.

33. Loyalty program offered by the brand/shop

34. Discounts offered for the sports shoes

35. The length of guarantee service

36. The shop assistant’s recommendations

37. The way the shop assistant acts towards You

39. Your sex?

40. Your martial status?

41. Your age?

42. Your household members?

43. Your average monthly income?

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