Online Review Platform Influence on Consumer Choice: Hotel Guest Survey

Hello, I am a 3rd year hotel management student. I am currently preparing my final bachelor's thesis and I invite you to participate in a research that will aim to determine the factors that influence the choice of guests.

Thank you for agreeing to participate in this survey. Your opinion is very important to understand the decision making of users of online feedback platforms in hotel industries. Please take a few minutes to give us your opinion. Some questions have multiple answers.

The questionnaire is anonymous, the answers received will be analyzed only on the basis of science and survey results.

Anketos rezultatai yra prieinami tik anketos autoriui

1. Gender:

2. Age:

3. Country of Residence

4. Occupation:

5. Which online review platforms do you commonly use to research hotels before making a reservation? (Select all that apply)

6. How often do you consult online reviews before booking a hotel?

7. How do you rate the importance of online reviews when choosing a hotel?

8. How likely are you to trust online reviews when making a hotel reservation?

9. Have you ever changed your hotel reservation decision based on online reviews?

10. What specific aspects of online reviews influence your decision to book a hotel? (Select all that apply)

11. How do you perceive the credibility of online reviews on different platforms?

12. How accurate do you find online reviews to be in reflecting the actual experience at a hotel?

13. Have you ever written an online review for a hotel you stayed at?

14. If you have written a review, what motivated you to do so? (Select all that apply)

15. On a scale of 1 to 10, how satisfied are you with your overall experience at this hotel?

16. Additional Comments: Is there anything else you would like to share about your experience with online review platforms and hotel selection?