Marketing communication strategy for beer producing and manufacturing companies
The topic of survey is “Marketing communication strategy for beer producing and manufacturing companies”. Questionnaire will take max 10-15min of your time. It is anonymous.
Age (years):
What kind of alcohol do you consume mostly?
What are the factors that influence your choice?
How often do you consume beer?(supermarkets, restaurant, cafes, ect.)
Would you by a new kind of beer just showed on TV advertisement?
How often do you see alcohol advertisement in general?(if answer is ” I do not see any”, skip 7 question, please)
Where? (Mark 2 points, please)
Do you think advertising is an important role of beer promotion?
What kind of advertising do you know?(Mark 2-3 points, please)
What is first on your mind when you hear word “advertising”? (Write 3 words maximum please)
What is the first thing that catches your attention in advertisements?
What annoys you in advertising mostly? (Mark all necessary points)
Why?
- Sometimes there is no correlation between the brand and the characters
- if it´s very long, it´s bored
- because sound is the second most important thing after design in my opinion for advertisement