Formation of effective advertising message to online game players

Dear respondent,

 I am a fourth year student of Marketing at Kaunas University of Technology (KTU), conducting a study on the topic "Effective advertising message formation to online game players" as part of the requirement for a B.A in Marketing studies. I will be very grateful if you can take time to fill up this  questionnaire. Your response is very necessary to help examine and understand if advertising message formed of abbreviations is effective to online game players.  All information collected from this survey will be  treated with absolute confidentiality.  The  findings of  this research will only be used for academic purpose.

I appreciate your willingness to participate in this survey.
Thank you.

What is your gender?

What is your age?

Have you ever played online games?

How long have you been playing online games?

Do you currently play online games?

How often (approximately) do you currently play online games?

What is your favourite online game?

Please rate the advertising messages

Which advertising message you like to see in the future?

Which advertising message generates your purchase intention?

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