Food choice criterias

Dear participant, I study at International Business School at Vilnius University. This survey is an important part of the research, conducted to compare food choice motives in Great Britain and Lithuania. I would highly appreciate if you could spend few minutes to answer questionnaire. It would be a great help if you could send a link of this survey to a friend of you. Your contribution is sincerely appreciated. This survey is anonymous. Thank you for your dedication!

Rezultatai yra prieinami tik autoriui

Numatoma atsakymo trukmė apie 1 valandą

1	2	3	4	5	6	7
…is easy to prepare

…contains no additives

…is low in calories

…tastes good

…contains natural ingredients

…is not expensive

…is low in fat

…is high in protein

…is nutritious

…is easily available in shops and supermarkets

…is good value for money

…cheers me up

…smells nice

…can be cooked very simply

…is packed nice

…helps me control my weight

…costs money I can afford

…has brand I usually buy

…comes from country I approve of politically

…is like food I ate when I was child

…contains a lot of vitamins and minerals

…contains no artificial ingredients

…is bought during price promotion

…looks nice

…helps me to relax

…is produced by manufacturer I trust from earlier purchases

… is not forbidden by religion I follow

…is what I usually eat

…has the country of origin clearly marked.

…is a source of enjoyment for me

-1	0	1	2	3	4	5
Self-discipline (self-restraint, resistance to temptation)

True friendship (close, supportive friends)

Ambitious (hardworking, aspiring)

Social recognition (respect, approval by others)

Choosing own goals (selecting own purposes)

Meaning in life (a purpose in life)

Preserving my public image (protecting my ‘face’)

Detachment (from worldly concerns)

Creativity (uniqueness, imagination)

A varied life (filled with challenge, novelty and change)

Responsible (dependable, reliable)

Broad-minded (tolerant of different ideas and beliefs)

Health (not being sick physically or mentally)

Respect For Tradition (preservation of time-honored customs)

Obedient (dutiful, meeting obligations)

Helpful (working for the welfare of others)

Enjoying life (enjoying food, sex, leisure etc)

Daring (seeking adventure, risk)

Curiousity (interested in everything, exploring)

Family security (safety for loved ones)

Equality (equal opportunity for all)

Honouring of parents and elders (showing respect)

Consumer power (the impact of my purchase decisions)

Pleasure (gratification of desires)

Wealth (material possessions, money)

An exciting life (stimulation experiences)

Accepting my Portion In life (submitting to life’s circumstances)

Freedom (freedom of action and thought)

Successful (achieving goals)

Sense of belonging (feeling that others care about me)

Inner Harmony (at peace with myself)

Influential (having an impact on people and events)

Unity with nature (fitting into nature)

Authority (the right to lead or command)

Social power (control over others, dominance)

1	2	3	4	5	6	7
I pause and consider that most of the food is contaminated with pesticides and other chemicals

I pause and consider that meat, fish and milk products often contain hormones and antibiotics residuals

I pause and consider that food often contains preservatives and artificial colourings

I pause and consider that fruits and vegetables are irradiated to stay fresh longer

I pause and consider that food often contains genetically modified organisms

1	2	3	4	5	6	7
Organic foods have lower chemical residues than conventional foods

Organic foods have less vitamins and minerals than conventional foods

Organic foods are safer to eat than conventional foods

Organic food is healthier to eat than conventionally grown food

Organic food has a shortened shelf-life

Organic food is inferior to conventional food

Organic food tastes better than conventional food

Organic food is more expensive than conventional food

Buying organic food means more difficult shopping

I would prefer organic food to conventional one if price would be the same

I believe that food is called organic exceptionally because of marketing

There other ways how to spend money instead of buying organic food

Organic foods are safer for children rather than conventional

Most people who are important to me think that it is worth to buy organic food

Most people who influence me think that organic food label is only a marketing trick

Most people I value think that organic food does not differ from conventional food

1	2	3	4	5	6	7
I prefer to consult salesman or friends before final food choise

I believe I know the difference between organic and conventional food

I read variuos articles and other material regarding food and food properties

I take into consideration other people‘s opinion before my food choice

I am clearly aware where to find/purchase organic food

Usually I buy food at stores near my home

I prefer to examine variuos food products before my final choice

I have often bouht food spontaneously

I am very demanding regarding the food products I purchase

I often try food I have not bought before

I take many things into consideration then I choose food

I do not devote much time in food purchasing

I make shopping list before I go out and stick to it

I do not buy organic food at allI buy only few organic food itemsAround a half of the food I buy is organicMost of the food I buy is organicAlmost all food items I buy are organic

1	2	3	4	5	6	7
I would like to consume more organic food, than I eat eat now

I would love to eat only organic food

I do not care if I eat organic food

Probably I will buy some organic food items during next month

I am going to buy organic food items during next shopping

I am going to consume organic food then my living conditions will be better

In villageIn small townIn the city

ManWoman

BasicVocationalGraduated collegeGraduated university

None	1	2	3 and more
less than 10 years old

11 - 15

16 - 20

Food choice criterias

A1. Please rate the importance of the listed statements, rating them on the scale ranging from 1 (strongly disagree) to 7 (strongly agree). Each statement begins: ‘It is important to me that food I eat on a typical day…’ ✪

B1. Please rate the importance of the listed values as your life-guiding principles rating them on the scale ranging from –1 (opposed to my principles), 0 (not important), to 5 (of supreme importance). ✪

C1. Please state your opinion over the listed items, rating them on the scale ranging from 1 (totally disagree) to 7 (totally agree). ✪

C2. Please state your opinion about organic food, rating items listed below on the scale ranging from 1 (totally disagree) to 7 (totally agree). ✪

C3. Please state your opinion over the listed items rating them on the scale ranging from 1 (totally disagree) to 7 (totally agree). ✪

D1. What part of your shopping basket takes orginic food? ✪

D2. Please state if you agree with the items listed below, rating them on the scale from 1 (totally disagree) to 7 (totally agree). ✪

E1. Please select how often you buy your groceries ✪

E2. Where you have grown before you became major (reached 18): ✪

E3. Please choose your sex: ✪

E4. How many years you reached at your last birthday?

E5. Your education:

E6. Please select after how many children you take care

E7. What is an average MONTHLY income per share for each family member (after taxes)? (Children should be taken in count)

THANK YOU FOR YOUR TIME AND DEVOTION!