Evaluation of Consumer Attitude Towards Product Durability

Hello!

I am Liucija, a last year bachelor's student in Vilnius University. Thank you for agreeing to take part in this survey. With my research I am trying to  understand the changes in consumers' attitude towards product durability and what factors influence their chioce of product disposal.

This survey should take you around 10 minutes to complete. The survey is anonymous, collected data will not be published anywhere and the research results will be aggregated before analyzing.

Thank you for your help!

Rezultatai yra prieinami tik autoriui

1) Imagine that you are buying a new mobile phone. Evaluate how important to you is the phone's durability, when compared to other functions it offers (i.e. Beautiful design, good camera, support of the newest technological features) ✪

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Not at all important (1); Neither important, nor unimportant (4); Very important (7)
Irrelevant to my choice (1); Neither relevant, nor irrelevant to my choice (4); Very relevant to my choice (7)
A feature I would not consider (1); A feature I may or may not consider (4); A feature I definitely consider (7)

2) Imagine that you are buying a new mobile phone. Answer the questions below with the assumption that a higher product's price would indicate a higher mobile phone's durability. ✪

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How likely are you to buy a pricier mobile phone? (Highly unlikely (1); Neither likely, nor unlikely (4); Highly likely (7))
How probable is it that you will purchase a pricier mobile phone? (Highly improbable (1); Neither probable, nor improbable (4); Highly probable (7))
How certain is it that you will purchase a pricier mobile phone? (Highly uncertain (1); Neither certain, nor uncertain (4); Highly certain (7))
What chance is there that you will purchase a pricier mobile phone? (No chance at all (1); There neither is, nor isn't a chance (4); Very good chance (7))

3) Remember the last time you had to replace your mobile phone. Evaluate how strongly you agree with the statements below. ✪

Strongly disagree (1)Disagree (2)Somewhat disagree (3)Neither agree, nor disagree (4)Somewhat agree (5)Agree (6)Strongly agree (7)
The old mobile phone was NOT functioning well and needed to be replaced.
Poor performance of the old mobile phone was the main reason for the new purchase.
The old mobile phone was obsolete in terms of technology.
The old mobile phone was obsolete in terms of style.
New style and fashion prompted me to buy a new mobile phone.
Newer technology was available in the market, which prompted me to repurchase a new mobile phone.

4) Evaluate the likelihood of you trying to repair your mobile phone upon it breaking down. ✪

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Highly unlikely (1); Neither likely, nor unlikely (4); Highly likely (7)
Highly improbable (1); Neither probable, nor improbable (4); Highly probable (7)
No chance at all (1); There neither is, nor isn't a chance (4); Very good chance (7)

5) Evaluate how strongly you agree with the below statements about the environment. ✪

Strongly disagree (1)Disagree (2)Somewhat disagree (3)Neither agree, nor disagree (4)Somewhat agree (5)Agree (6)Strongly agree (7)
I am concerned about the environement.
The condition of the environment affects the quality of my life.
I am willing to make sacrifices to protect the environment.
My actions impact on the environment.

6) How long do you think a typical lifespan of mobile phones should be? ✪

7) How long did you use your old mobile phone for, before replacing it with a new one? (If you have had several mobile phones, indicate the average number of years you used them for). ✪

8) Are you satisfied with the lifespans of recent mobile phones? ✪

9) Imagine that you are buying a new vacuum cleaner. Evaluate how important to you is the vacuum cleaner's durability, when compared to other functions it offers (i.e. Beautiful design, silent performance, support of the newest technological features) ✪

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Not at all important (1); Neither important, nor unimportant (4); Very important (7)
Irrelevant to my choice (1); Neither relevant, nor irrelevant to my choice (4); Very relevant to my choice (7)
A feature I would not consider (1); A feature I may or may not consider (4); A feature I definitely consider (7)

10) Imagine that you are buying a new vacuum cleaner. Answer the questions below with the assumption that a higher product's price would indicate a higher vacuum cleaner's durability. ✪

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How likely are you to buy a pricier vacuum cleaner? (Highly unlikely (1); Neither likely, nor unlikely (4); Highly likely (7))
How probable is it that you will purchase a pricier vacuum cleaner? (Highly improbable (1); Neither probable, nor improbable (4); Highly probable (7))
How certain is it that you will purchase a pricier vacuum cleaner? (Highly uncertain (1); Neither certain, nor uncertain (4); Highly certain (7))
What chance is there that you will purchase a pricier vacuum cleaner? (No chance at all (1); There neither is, nor isn't a chance (4); Very good chance (7))

11) Remember the last time you had to replace your vacuum cleaner. Evaluate how strongly you agree with the statements below. ✪

Strongly disagree (1)Disagree (2)Somewhat disagree (3)Neither agree, nor disagree (4)Somewhat agree (5)Agree (6)Strongly agree (7)
The old vacuum cleaner was NOT functioning well and needed to be replaced.
Poor performance of the old vacuum cleaner was the main reason for the new purchase.
The old vacuum cleaner was obsolete in terms of technology.
The old vacuum cleaner was obsolete in terms of style.
New style and fashion prompted me to buy a new vacuum cleaner.
Newer technology was available in the market, which prompted me to repurchase a new vacuum cleaner.

12) Evaluate the likelihood of you trying to repair your vacuum cleaner upon it breaking down. ✪

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Highly unlikely (1); Neither likely, nor unlikely (4); Highly likely (7)
Highly improbable (1); Neither probable, nor improbable (4); Highly probable (7)
No chance at all (1); There neither is, nor isn't a chance (4); Very good chance (7)

13) How long do you think a typical lifespan of vacuum cleaners should be? ✪

14) How long did you use your old vacuum cleaner for, before replacing it with a new one? (If you have had several vacuum cleaners, indicate the average number of years you used them for). ✪

15) Are you satisfied with the lifespans of recent vacuum cleaners? ✪

16) Please indicate your gender. ✪

17) Please indicate your average monthly income level. ✪

18) Please indicate your level of highest education. ✪

19) Please indicate your age. ✪