Effect of Social Media Advertising on Purchase Intensions: The Case of Sportswear Retail

Dear Participant:

Please consider participating in a study about the effect of social media advertising on customers’ purchase intensions in the sphere of retail of sportswear.

Participation in this study is completely voluntary.  You are under no obligation to participate in the study and, if you do decide to participate, you may stop at any time.  There will be no consequences for deciding not to participate or for deciding to stop participation in the study.

If you decide to participate, you will be asked to answer 33 questions choosing the right answers from the list or adding Your answers where needed, which will take about 20-30 minutes to complete.

The information you provide during your participation in this study will remain confidential.  The results of the study will only be reported in aggregate form and no identifying information will be released.  To further safeguard your confidentiality, please do not write your name or any identifying information on the study instruments.  The information you provide during the course of this study will not be used for any purpose outside the scope of this research project.  All data will be destroyed by December 31st, 2023.

Participation in this study involves minimal risk of being asked to share some sensitive information, such as identifying Your gender, age, and education. They must not answer these questions if they do not want to. 

There is no cost to participate in this research project. 

This research project is being conducted by Domantas Strikulys, as part of the fourth-year thesis process.  The thesis advisor is Femi Odebiyi.  If you have any questions or concerns regarding this research project, please contact Domantas Strikulys at [email protected] or Femi Odebiyi at [email protected].

Thank you for your time.

Rezultatai yra viešai prieinami

What’s Your gender:

What’s Your age:

What’s Your education:

What social media do You usually use (please, choose 1-3 the most often used social media):

What’s Your usual social media usage per day:

Please, check how much do You agree with the following statements, and choose the right answers:

Strongly disagreeDisagreeSome-what disagreeNeither agree nor disagreeSome-what agreeAgreeStrongly agree
Social media advertisements by sportswear online retailers are good resources for sportswear products information.
Social media advertisements by sportswear online retailers serve related information about products.
Social media advertisements by sportswear online retailers give up-to-date information about products.
Social media advertisements about sportswear are entertaining.
Social media advertisements about sportswear are enjoyable.
Social media advertisements about sportswear are pleasing.
Social media advertisements about sportswear are interesting.
Social media advertisements about sportswear are convincing.
Social media advertisements about sportswear are reliable.
Social media advertisements about sportswear are sensible.
I feel that social media advertisements about sportswear reflect my needs.
I usually can post my comments in the Social media advertisements posts about sportswear.
When I click on the link of social media advertisements about sportswear I usually can chose what sportswear products I want to see.
I usually can easily share the social media advertisements about sportswear with other users.
Social media advertisements about sportswear better attract my attention when they are colorful.
Social media advertisements about sportswear better attract my attention when they contain music/ soundtrack.
Social media advertisements about sportswear better attract my attention when they contain some speech.
Social media advertisements about sportswear better attract my attention when they are dynamic/ contain some action.
Social media advertisements about sportswear usually seem ridiculous.
Social media advertisements about sportswear pop up everywhere too often.
Social media advertisements about sportswear better attract my attention when they are distinctive from other advertisements.
Social media advertisements about sportswear better attract my attention when they are unique in some way.
Social media advertisements about sportswear better attract my attention when they are comprehensive.
Social media advertisements about sportswear better attract my attention when they have coherent content.
When I see social media advertisement about sportswear at my computer/ tab/ phone screen, I show close interest.
When I see social media advertisement about sportswear at my computer/ tab/ phone screen, I click on the advertisement for more information.
If I require the advertised product, I will purchase it just clicking on the e-shop link given in the advertisement.
For the product that I want to buy, I will also check other online stores that might probably sell it for better price.