Customer satisfaction of newspaper Lietuvos Rytas

Dear Respondent,

We are 3rd year students of International Business School at Vilnius University. With this questionnaire we are willing to understand readers’ preferences towards newspapers and opinion about newspaper “Lietuvos Rytas”.

The survey is completely anonymous. It will take 5-10 minutes to fill in. Thank you in advance!

Rezultatai yra prieinami tik autoriui

1. Have you read newspaper “Lietuvos Rytas” during last 3 months?

2. How regularly do you read newspaper “Lietuvos Rytas”?

3. Where do you get the newspaper “Lietuvos Rytas” most often?

If you chose ,,other" in question No 3, please specify your choice

4. How much money do you normally spend on newspapers monthly?

5. During what time of the day do you read newspaper “Lietuvos Rytas” ?

6. Below are listed topics of “Lietuvos Rytas” newspaper, please answer ,,Yes" if you regularly read these sections and ,,No" if you don't.

YesNo
Culture (cinema, theater, literature, etc.)
Domestic News
Business/markets
Entertainment and TV news
Crimes and Accidents
Headlines
International News
Sports
Weather
Politics
Editorials
Celebrity news
Lifestyle
Fashion
Upcoming events
Science and technologies
Horoscopes
News for men/women
Crossword

7. Presented below are statements about business news section of “Lietuvos Rytas” newspaper, please choose one answer next to each statement and answer if you agree with them.

Strongly DisagreeDisagreeNeither agree nor disagreeAgreeStrongly Agree
The articles in business news section are thorough
There are a lot of articles in this section
The quality of articles is perfect
Range of topics is various
Articles always present up-to-date information
Articles are too long
It is difficult to understand the articles
Articles are very objective
Design of the section is attractive
There are a lot of photos
It is convenient to find useful information in the section
Articles are badly organized in the section

8. Presented below are statements about political news section of ,,Lietuvos Rytas” newspaper, please choose one answer next to each statement and answer if you agree with them.

Strongly DisagreeDisagreeNeither agree nor disagreeAgreeStrongly Agree
The articles in political news section are thorough
There are a lot of articles in this section
The quality of articles is perfect
Range of topics is various
Articles always present up-to-date information
Articles are too long
It is difficult to understand the articles
Articles are very objective
Design of the section is attractive
There are a lot of photos
It is convenient to find useful information in the section
Articles are badly organized in the section

9. Presented below are statements about sports news section of ,,Lietuvos Rytas” newspaper, please choose one answer next to each statement and answer if you agree with them.

Strongly DisagreeDisagreeNeither agree nor disagreeAgreeStrongly Agree
The articles in sports news section are thorough
There are a lot of articles in this section
The quality of articles is perfect
Range of topics is various
Articles always present up-to-date information
Articles are too long
It is difficult to understand the articles
Articles are very objective
Design of the section is attractive
There are a lot of photos
It is convenient to find useful information in the section
Articles are badly organized in the section

10. Please answer if you agree with these statements (choose only one answer next to each statement)

Strongly DisagreeDisagreeNeither agree nor disagreeAgreeStrongly Agree
I like the quality of paper of newspaper “Lietuvos Rytas”
I am always able to get the newspaper
I think that information and articles in newspaper are presented in a way that is entertaining and lively
Articles in newspaper “Lietuvos Rytas” are too long
There is not enough photos in the newspaper “Lietuvos Rytas”
There are not enough sections in the newspaper “Lietuvos Rytas”
The newspaper has too many pages
The newspaper has not enough pages, is too short
I like the colors used in newspaper “Lietuvos Rytas”
I think newspaper “Lietuvos Rytas” is too expensive

11. What is your gender ?

12. What is your age?

13. What is your education?

14. What is your monthly income?