Cosmetics for face, body and hair care, choice motives

In today's society, beauty products for face, body and hair care, has become a daily use product, used by men and women.There are many manufacturers, providing a wide range of products to the market, characterized by different functional properties of the image.

The aim of this survey is to determine, what factors are relevant to the user, while selecting a product from set proposed on the market. Answers to the following questions would help the Lithuanian cosmetic manufacturer to improve products and to fulfill customer expectations. This survey is anonymous. Your answers would only be used in statistical generalizations for master thesis of Vilnius University Economics Faculty.

 

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Numatoma atsakymo trukmė

1.1 Your gender:

1.2 Your age:

2.2 You purchase cosmetics for face, body and hair care: (You can mark multiple response options)

2.3 What kind of products do you use?

2.4 What is the brand of cosmetics products for the face, body and hair care, do you usually choose?

2.5 The average sum you spent on beauty products per month: $

3. What is your assessment of the factors importance when choosing cosmetics, for face, body and hair care?

It does not matter Not so importantDoes not affect It is important It is very important
Price
Quality
Ecological components
The image
Feedback
Advertisement
Personal Experience
Country of Origin
Place of sale
Place a display window

4.1 Would you think about changing current product of cosmetics to another manufacturer's product?

4.2 How deep following factors would influence your decision to change current product for face body and hair care to another manufacturer product?

It does not matter Not so importantDoes notIt is importantIt is very important
Price
Quality
The Image
Feedback
Advertisment
Country of origin
Place of sale
Place a display window
The possibility to test the product for free
Ecological components

4.3 Do you prefer to compactness and versatility of the product?

4.4 Do you travel a lot?

4.5 Are you impressed by image of strong man?

4.6 Do you face the challenges often?

4.7 Do you agree, that every woman is unique?

4.8 Do you agree, that a woman skin health and care is very important for her beauty?

4.9 Would you like to pay more attention for your body and hair care?