Coca- Cola consumer analysis

Hello dear friends,

We are students of Vilnius University and we are building the consumer profile of Coca- Cola. It would be very nice if you could fill in this survey.

Thank you in advance !

Do you use Coca-Cola production?

How often do you buy Coca-Cola products?

How do you feel Coca-Cola products are priced?

Where do you get information about Coca-Cola?

Comparing to other brands or competitors (for e.g. Pepsi), what influence your choise of Coca-Cola?

Do discounts influence your buying decision?

What is your general impression of Coca-Cola advertisements?

Have you ever been dissatisfied with Coca-Cola products?

What was the main reason of your dissatisfaction?

Will you keep buying Coca-Cola beverages?

Would you recomment (spread positive word-of-mouth) to others?

What is your gender?

To which age group do you belong to?

To which customer group do you belong?

Your monthly income level?

What is your occupation?

What is your degree of education?

How would you describe your personality?

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