Body image

Hello, we are students from ISM University of Management and Economics and we are doing research about consumers self-perceived body image and fashion clothing involvement. We are asking you to contribute to our research and help us.

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FemaleMale

Extremely dissatisfied with my physical appearanceMostly dissatisfied with my physical appearanceModerately dissatisfied with my physical appearanceSlightly dissatisfied with my physical appearanceNeither dissatisfied nor satisfied with my physical appearanceSlightly satisfied with my physical appearanceModerately satisfied with my physical appearanceMostly satisfied with my physical appearanceExtremely satisfied with my physical appearance

Extremely satisfied with my body size and shapeMostly satisfied with my body size and shapeModerately satisfied with my body size and shapeSlightly satisfied with my body size and shapeNeither dissatisfied nor satisfied with my body size and shapeSlightly dissatisfied with my body size and shapeModerately dissatisfied with my body size and shapeMostly dissatisfied with my body size and shapeExtremely dissatisfied with my body size and shape

Extremely dissatisfied with my weightMostly dissatisfied with my weightModerately dissatisfied with my weightSlightly dissatisfied with my weightNeither dissatisfied nor satisfied with my weightSlightly satisfied with my weightModerately satisfied with my weightMostly satisfied with my weightExtremely satisfied with my weight

Extremely physically attractiveVery physically attractiveModerately physically attractiveSlightly physically attractiveNeither attractive nor unattractiveSlightly physically unattractiveModerately physically unattractiveVery physically unattractiveExtremely physically unattractive

A great deal worse about my looks than I usually feelMuch worse about my looks than I usually feelSomewhat worse about my looks than I usually feelJust slightly worse about my looks than I usually feelAbout the same about my looks as usualJust slightly better about my looks than I usually feelSomewhat better about my looks than I usually feelMuch better about my looks than I usually feelA great deal better about my looks than I usually feel

A great deal better than the average person looksMuch better than the average person looksSomewhat better than the average person looksJust slightly better than the average person looksAbout the same as the average person looksJust slightly worse than the average person looksSomewhat worse than the average person looksMuch worse than the average person looksA great deal worse than the average person looks

1 - extremely disagree	2	3	4	5	6	7	8	9 - extremely agree
Fashion clothing means a lot to me

Fashion clothing is a significant part of my life

I consider fashion clothing to be a central part of my life

I think about fashion clothing a lot

For me personally fashion clothing is an important product

I am interested in fashion clothing

Some individuals are completely involved with fashion clothing, attached to it, absorbed by it. For others fashion clothing is simply not that involving.

1 - extremely disagree	2	3	4	5	6	7	8	9 - extremely agree
I am very familiar with fashion clothing

I feel I know a lot about fashion clothing

I am an experienced user of fashion clothing

I would classify myself as an expert on fashion clothing

1 - extremely disagree	2	3	4	5	6	7	8	9 - extremely agree
I am confident I would choose the right brand of fashion clothing

When considering fashion clothing for purchase I am confident that I would make the right choice

I have confidence in my ability to make the best choice concerning fashion clothing

1 - extremely disagree	2	3	4	5	6	7	8	9 - extremely agree
Fashion clothing is important to me

I am very much involved in/with fashion clothing

I find fashion clothing a very relevant product in my life

Body image

1. Gender

2. Age

3. Right now I feel . .

4. Right now I feel . . .

5. Right now I feel . . .

6. Right now I feel . . .

7. Right now I feel . . .

8. Right now I feel that I look . . .

9. Fashion clothing involvement

10. How involved are you with fashion clothing?

11. Fashion clothing product knowledge

12. Consumer confidence in fashion decisions