Behavior of shoe purchasing

Hello! We are a group of three students from Vilnius University and we are doing a survey about customer preferences for buying shoes in order to better understand consumer behavior in shoe selection. This survey will take 4-5 minutes to complete. We assure that all the answers you provide will be kept in the strictest confidentiality and will be used only for studying purposes. Thank you for your answers!

Anketos rezultatai yra viešai prieinami

1. Have you bought shoes in the last year? (If “yes”, please continue answering following questions. If “no”, there is no need to continue with the survey)

2. In a typical year how many pair of shoes do you buy?

3. What is an average price of a pair of shoes you typically buy?

4. Where do you buy your shoes most often?

5. What type of shoes do you typically buy for everyday wear?

6. Using 10-point scale (1- very unimportant, 10- very important) please evaluate, in your opinion the importance of the below features when deciding which pair of shoes to buy:

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Color
Design
Material
Comfort
Brand name

7. Using 10-point scale (1- very unimportant, 10- very important) please evaluate, in your opinion the importance of the below features when deciding which pair of shoes to buy:

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Recommendations from people you know
Advertisements
Reviews online
Celebrity endorsement

8. Using 10-point scale (1- very unimportant, 10- very important) please evaluate, in your opinion the importance of the below features when deciding which pair of shoes to buy:

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Price
Discounts
Special offers
Additional gift (shoe cleaner, cleaning cloth, etc.)

9. Using 10-point scale (1- very unimportant, 10- very important) please evaluate, in your opinion the importance of the below features when deciding in which store to buy shoes:

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If the store provided high quality shoes
If the store provided a vast selection of shoes, styles and brands
If the store provided reasonably priced shoes
If the store provided sales on shoes at a regular basis

10. Your age:

11. What is your education:

12. Your gender:

13. What is your monthly income?