Bank Selection Criteria

We, Vilnius University International business school students, are nicely asking you to complete this questionnaire. With this questionnaire we are seeking to understand the reasons and main criteria which influence person to choose one or another bank. As people usually choose tjeir bank in young age, we are mostly focusing on people from 16 to 24. Have your current bank in mind while answering. Your answers will be very helpful in our research. Your given information will remain confidential and will only be used in our research report. Thank you in advance
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Numatoma atsakymo trukmė

1. Do you have a bank account? (If no, go to question number 12)

2. Are you still using your first opened bank account?

3. Do you use just one bank’s services?

4. In how many different banks you have an account?

5. How often do you use bank services listed below?

5 or more times per month1-4 times per month2-10 times per year1 time per year or lessNever
E-Banking
Money depositing and withdrawing
Consultation
Notary services for financial documents
Money transfer between banks
Currency exchange

6. Importance of these recommendations while choosing your bank. (Please evaluate the following questions in scale from 1 to 10. Choose from 1 as being not important at all to 10 as being very important.)

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Recommendation from friends
Recommendation from parents
Recommendation from relatives
Recommendation from colleagues in my work
Recommendation from professional consultant
My parents use it
My friends use it

7. Importance of these aspects of bank services. (Please evaluate the following question in scale from 1 to 10. Choose from 1 as being not important at all to 10 as being very important.)

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a) Service speed
b) Service price
c) Mistakes avoidance
d) Service availability at all time
e) Safety of service
f) New technologies in services
g) Friendliness of the service providers

8. Measure promotions listed below which were most important for you when you were choosing your current bank. (Please evaluate the following question in scale from 1 to 10. Choose from 1 as being not important at all to 10 as being very important.)

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a) Discounts for bank clients in shops
b) Interest free loans for students
c) Student cards
d) User friendly e-banking
e) Rates of return on deposit
f) Free consulting on finance management for students
g) Bank card design
h) Free of yearly charge bank card
i) Giving bank cards in attractive places (entering university, study affairs )

9. Importance of these convenience criteria when choosing your bank. (Please evaluate the following question in scale from 1 to 10. Choose from 1 as being not important at all to 10 as being very important.)

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a) Bank distance from your home
b) Automatic teller machine distance from your home
c) Automatic teller machine dispersion in town/country
d) Easiness to find bank
e) Available parking place
f) Other banks are far from you living place

10. Measure the importance of these information when you are searching information about banks. (Please evaluate the following question in scale from 1 to 10. Choose from 1 as being not important at all to 10 as being very important.)

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a) Television
b) Radio
c) Press
d) Bank lectures in university/school
e) Presentations in public events
f) Telemarketing
g) Internet

11. Importance of these reputation criteria when you chose your current bank? (Please evaluate the following question in scale from 1 to 10. Choose from 1 as being not important at all to 10 as being very important.)

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a) Bank nationality
b) Size of the company (bank)
c) Comments about bank in public information channels
d) Bank support for public events and sports
e) Bank social campaigns

12. Your gender:

13. Your age:

14. Your education level:

15. Your nationality:

16. Your level of income: