Analysis of taboo elements in advertisements

Hello, 

I am a fourth year student marketing student in Kaunas University of Technology, Faculty of Economics and Business. I am conducting a survey in order to figure out the effects that taboo elements have in advertisements, what emotions it causes and whether or not the advertisements themselves are considered taboo.

Thank you for taking part in the survey!

Rezultatai yra prieinami tik autoriui

1. What emotions does the advertisement evoke for you? ✪

This advertisement is by the fast food chain restaurant "Burger King" which advertises their new sub sandwich.

Would you consider purchasing the product after seeing such an advertisement? ✪

2. What emotions does the advertisement evoke for you? ✪

Would you consider purchasing the product after seeing such an advertisement? ✪

3. What emotions does the advertisement evoke for you? ✪

Would you consider purchasing the product after seeing such an advertisement? ✪

4. What emotions does the advertisement evoke for you? ✪

4. What emotions does the advertisement evoke for you?

Would you consider purchasing the product after seeing such an advertisement? ✪

5. How often do you see these types of advertisements? ✪

6. Which advertisement would you consider the most taboo? ✪

7. On a scale from 1 to 5, how likely are you to watch the advertisements again? ✪

1 - Not very Likely; 5 - Very likely
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The First advertisement
The Second advertisement
The Third advertisement
The Fourth advertisement

8. Please Select Your Gender ✪

9. Please Select Your Age ✪

10. Please Select Your Education ✪