Advertisement research of "TikTok" users

Hello and Welcome!

I am Ieva Zhai - a lithuanian marketing student at the University of Applied Social Sciences. I invite you to participate in the online survey "Advertising through the "TikTok for business" service". This research aims to defend a bachelor's degree.

Received data will remain completely anonymous and will be used only for the purposes of the bachelor degree defense. Your answers can help me learn more about how advertising on “TikTok for Business” affects “TikTok” users and the companies being advertised.

The survey should take approximately 7-10 minutes.

Thank you for your participation!

Rezultatai yra viešai prieinami

What is your gender?

What is your education?

What is your profession?

Usage of "TikTok" compared to other social media

What type of content do you like to see on social media?

Tick all that apply

What kind of ads have you seen on "TikTok"?

Tick all that apply

How does "TikTok" ads affects you?

Would you recommend a product promoted by a "TikTok" influencer?

Would you visit a website/store/other social media profile/app promoted on "TikTok"?

Do you trust standart advertising more or do you gain trust when you see a product that an influencer use?

How often would you like to see Ads while using "TikTok" for about 15 minutes? ✪

Would you use a sponsored special effect?

Would you use a sponsored hashtag if company encouraged you to do something?

Would you be interested in the rewards that would be offered if you posted a hashtag?

Would you promote a product on "TikTok" if you were paid to do so?

Approximately how many times do you see an ad before you remember it? ✪

Are you more affected by interactive or static ads? ✪