Influence on purchasing process of Apple‘s production

Student of Vilnius university master degree studies is writing master thesis and kindly asking to fill up the questionaire.

Author wants to identify the influence on purchasing process of Apple‘s production. Author guarantees an anonymity of Your response.

Thanks in advance.

For each of the statements below, please circle the number that most closely matches your view of the opinions stated. The items are mostly scaled from 1 to 7, with a higher number meaning stronger agreement.

Influence on purchasing process of Apple‘s production

1. I am interested in latest innovations (Iphone, IPad, Mac) 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

2. Please rate how the information of new technologies (Iphone, Ipad, Mac) reaches you? From 1 to 10.

3. Who mostly asks you for the info about new technologies? Please rate from 1- 4.

4. Whom do you ask advice about new inventions? Please rate from 1- 4.

5. Do you think that there are more positive information about Iphone, Ipad, Imac? 1 - strongly disagree, 2 - disagree , 3 - undecided, 4 - somewhat disagree,5 - somewhat agree,6 - agree,7 - strongly agree

6. Do you think that direct negative branding information from person to person can influence decline in purchasing process? 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

7. How often do you write your opinion about innovations in web-blog, forum, Facebook? 1 - never, 2 - very rarely, 3 - sometimes, 4 - often, 5 - very often, 6 - always

8. Do you think that web - blogs or forums are good place to know more about brands? 1 - strongly disagree, 2 - disagree , 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

9. Other people rarely ask me about Iphone before they choose one for themselves. 1 - strongly disagree, 2 - disagree , 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

10. Other people think that I am a poor source of information on new techonolgies. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

11. Other people rarely come to me for advice about choosing the type of Iphone. 1 - strongly disagree, 2 - disagree, 3- undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

12. People that I know pick new technology stuff (Iphone, Ipad, Mac) based on what I have told them. 1 - strongly disagree, 2 - disagree, 3- undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

13. People rarely repeat things I have told them about new technology stuff to other people. 1 - strongly disagree, 2 - disagree, 3- undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

14. My opinion about innovative products (Iphone, Ipad, Mac) changes other people's minds. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

15. I often persuade other people to buy fashionable, new products that I like.1 - strongly disagree, 2 - disagree, 3- undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

16. When I consider buying new smartphone, computer, I ask other people for advice.1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

17. I don't need advice from others before I buy new smartphone or computer. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

18. I can influence other people in their selection of innovative products (Iphone,Ipad,Mac). 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

19. Other people influence my choice of new technologies. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

20. I would not choose an Iphone without consulting someone else. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

21. I rarely ask other people what kind of brand is fashionable to buy. 1 - strongly disagree, 2 - disagree, 3- undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

22. I feel more comfortable buying an Iphone (fashion item), when I have gotten other people's opinions on it. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

23. When choosing (Iphone, Ipad, Mac) other people's opinions are not important to me. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

24. How would others characterize you with regard to the level of knowledge you have about Iphone, Ipad, Mac. 1 - very little knowledge, 2 - little knowledge, 3 - some knowledge , 4 - much knowledge, 5 - very much knowledge

25. If my friends have Iphone, Ipad, Mac, I also want to have it. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

26. I generally purchase an innovative stuff that I think others will approve. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

27. I identify myself as person, who goes step by step with new technologies. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

28. I think that it is kind of prestige to have an Iphone. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

29. Do you agree with idea, that celebrities can influence purchasing process directly (not through advertising), regarding brands ( Iphone)? 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

30. I think that income level of consumers can influence purchasing process of Iphone. 1 - strongly disagree, 2 - disagree, 3 - undecided, 4 - somewhat disagree, 5 - somewhat agree, 6 - agree, 7 - strongly agree

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