The use of big data in the tourism sector during the Covid-19 pandemic

Hello, I am Deividas Šlepikas, a second-year student of the Tourism and Sports Management study program at the Lithuanian Sports University.

I am conducting a study, the purpose of which is: to evaluate the use of big data in the tourism sector during the COVID-19 pandemic period. I am currently writing my thesis on the topic of using Big Data in the tourism sector during the COVID-19 pandemic. I invite you to participate in the research and fill out a survey about Big Data. Thank you!

By filling out the questionnaire, you agree to participate in the study. The obtained data will only be used for summarizing the final work. Anonymity is guaranteed. The results of this questionnaire will be publicly published during the preparation of articles and presented at conferences.

Rezultatai yra prieinami tik autoriui

Do you agree with this statement? Characteristic of Big Data...

Absolutely NOT Maybe not I doubt itMaybe yesOf course yes
Large, fast and frequently changing datasets of various sizes, formats and content
Analysis of a cultural, technological and scientific phenomenon that relies on technology
Sets of information that are too large or too complex to handle, analyze or use standard methods
Very large data sets that are created by people using the Internet and that require special tools and techniques to store, understand and use

Do you agree with this statement? The applicability of big data in the tourism sector...

Absolutely NOT Maybe not I doubt itMaybe yesOf course yes
Pricing - a method of determining the price of a product
Monitoring of flows - monitoring of tourist flows
Knowing customers - analyzing customer habits
Decision making - based on big data

Do you agree with this statement? Elements of the tourism sector limiting the applicability of big data...

Absolutely NOT Maybe not I doubt itMaybe yesOf course yes
Lack of competent specialists
Lack of finances - limited opportunities to finance a highly qualified specialist
Tourism policy is a set of decisions and practices aimed at achieving various goals with tourism measures
Lack of digitization in the sector

Do you agree with this statement?After the pandemic, the tourism sector has made the most progress in this area...

Absolutely NOT Maybe not I doubt itMaybe yesOf course yes
Cognition tourism - a concept of tourism that is based on better decision-making among stakeholders, using data mining methods
Forecasting and management of flows - predicts the expected development of processes and phenomena based on the achievements of the past period, outlined trends and taking into account expected changes
Financial management - efficient use of finances
Tourism statistics - refers to sets of statistical methods, calculations

Do you agree with this statement? The benefits of big data in the tourism sector...

Absolutely NOT Maybe not I doubt itMaybe yesOf course yes
Understanding and satisfying user needs
Financial benefit
Increasing efficiency
Creating new opportunities

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