Which creative communication tools is preferable in fashion advertising

This questionnaire will help understand the population preferences in advertising and it will also help to understand which communication channels would be used for more efficient communication between the sender and the receiver.

This research will be also useful for better general knowledge for all those working in visual merchandising and design industry.

 

Rezultatai yra viešai prieinami

1. Are you . . . ? ✪

2. How old you? ✪

3.Where are you from?

4.What is your education? ✪

5. Do you personally use the social media? [If no, skip the answers 6 - 7 ].

6. Which social media sites do you use most?

(please indicate one or two options)

7. How many hours per day do you spend for social networking?

[Please consider all time accumulated from all social networks per day

8. Are you using any app to block the ads or pop-ups (advertisements)?

9. Are you searching specifically any advertisements (for example promotion, sales etc)?

If yes, what advertising you look for?

10. What kind of advertisements would you agree to be exposed to every day?

(could be 3-4 options)

11. Which channels would be most appropriate for you to be exposed to advertising every day?

(please tick 3-4 options)

12. We are living in mobile age and almost luxury brands(Gucci,audi...) started use special apps where you can find all news about advertising about them products. Are you using any luxury brand app on you mobile device?

13. Fashion advertising makes influence on my choices.

14. Please, express if you are agree or disagree with statement "the fashion advertisement is making big influence for the choices of the consumers".