Customer loyalty on smart phones

Dear respondent,
I’m a lithuanian postgraduate student of Vilnius University School of Business, International Marketing and Trade studies program. I am writing a thesis on what consumer loyalty influencing factors determine the choice of smart phones and brand loyalty. Please read each question from the questionnaire and choose the best suitable answer. The questionnaire is anonymous and its data will be used for research purposes only.

Rezultatai yra viešai prieinami

YesNo (if your answer is not, please go to Question 12)

Up to 1 year1-3 years3-5 yearsMore than 5 years

ExcellentGoodNeither good nor badBad

I would definetely recommendIt is very likely that I would recommend I would possibly not recommendI would definitely not recommend

Totally agree	Agree	Neither agree nor disagree	Disagree	Totally disagree
Phone features (functions, design, etc.)

The technical parameters of the product

Exclusive brand

Price

Quality

The brand reflects my image

Trust in brand

Friends' recommendations

Promotion

Emotional attachment to the brand

YesNoDon't know

Totally agree	Agree	Neither agree nor disagree	Disagree	Totally disagree
Chat, SMS

Music player, radio

Camera

Access to e-mail

GPS functions

Internet access service

Access to social networks

Various apps (eg. Car parking, travel planning, photo editing, etc.)

Alarm-clock

Calendar, reminders, notes

Other

Totally agree	Agree	Neither agree nor disagree	Disagree	Totally disagree
Chat, SMS

Music player, radio

Camera

Access to e-mail

GPS functions

Internet access service

Access to social networks

Various apps (eg. Car parking, travel planning, photo editing, etc.)

Alarm-clock

Calendar, reminders, notes

Other

Less than 3 hours3-5 hours6-8 hours9 hours or more

ManWoman

1	2	3	4	5
Customer satisfaction

Smart phone attractiveness (appearance)

Quality (operating system, the availability of gadgets, memory capacity)

Smartphone brand awareness

Promotion

Trust

Habit

Customer loyalty on smart phones

Do you use a smart phone?

Which smartphone brand do you have?

How long you are using your current smartphone?

4. Please rate in order of importance, what influences customers loyalty most in choosing a smartphone (1 - the most influencing factor, 5 - the least influencing factor)

How would you rate satisfaction with your smart phone, which you currently use?

If your friend asks you for advice when choosing a smartphone, would you recommend your smartphone brand?

Please evaluate the factors influencing the choice of your smartphone on a scale from Totally agree to totally disagree

Do you think you are a loyal customer to your smart phone brand?

Please evaluate smartphone functions according to their importance to you, on a scale from totally agree to totally disagree.

Please evaluate a smartphone features, according to their frequency of use, on a scale from totally agree to totally disagree.

What is the average of time per day that you use your smart phone?

Your gender

Your age

Your education

Your social status

What is the average income of your family for one member per month (sum a monthly income of each family member and divide by a number of family members, including children)