Influence of advertising

This survey is dedicated to finding out the influence of advertising and consumers' opinion on it. The results of the survey will be used for the case study of advertising. Completion of survey is approximately 5 minutes.

Created by a 2'nd year Vilnius Tech BA Creatives Industries student.

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What is your age?

What is your gender?

What is your ethnicity?

What is your current education?

What is your employment status?

What is your monthly income?

What advertising medium grabs your attention the most?

What advertising medium do you find most reliable?

Do you believe that advertising influences your buying choices?

Please choose how much do you agree or disagree with the following statement

Strongly disagreeDisagreeNeither agree or disagreeAgreeStrongly agree
I often buy things I do not actually need
I am always a very thoughtful buyer
I often buy things I see on/hear from advertisements

How often are you satisfied with things you buy influenced by advertisements?

Please choose how much do you agree or disagree with the following statement

Strongly disagreeDisagreeNeither agree or disagreeAgreeStrongly agree
Advertisements help me to make a better decision in choosing products
I recall advertisements I've seen or heard when purchasing a product
Advertisements help to improve the standards of living
Advertisements portray an accurate view of reality

How often do you discuss about advertisements with other people?

Have you ever felt deceived by an advertisement?

What influence advertising has on you?

What type of digital advertisements do you find most annoying?

Have you ever seen or heard an advertisement, which you found unethical?

Are you most likely to buy advertised or unadvertised products?

Does the picture of a famous person in the ad makes it more trustworthy to you?

What is the most memorable advertisement you have ever seen or heard? Please, share

How often do you click on an advertisement that you see online?

Do you use any ad-blocking software on your phone or computer?

Which of the following do you prefer more?

What is the main thing that grabs you attention in the advertisement?

Would you prefer if there were less advertisements?