Effectiveness of Electronic Marketing Tools in Digital Games Industry

I am a student from Vilnius University International Business School. I am interested in finding out the effectiveness of electronic marketing tools in such a fast paced industry like digital games industry. Section I consists of questions related with purchasing behavior of digital games. Section II consists of questions related to factors of electronic marketing tools and criteria which influence the choice of purchasing digital games. Section III consists of demogprahic questions.

I would like to emphasize that I am not selling anything, this is purely research and you will not receive any follow-ups from this research. This questionnaire is anonymous and no information will be passed to 3rd parties. The questionnaire will take you no longer than 5 minutes 

Rezultatai yra prieinami tik autoriui

1) Have you interacted with electronic marketing tools related to digital games in the past three months? ✪

2) Have you purchased a digital game(s) in the past three months? (if no go to the question 15) ✪

3) How often do you purchase digital games?

4) How much money on average do you spend for 1 (one) digital game?

5) For what purpose do you purchase digital games the most?

6) Which of these devices do you own? (mark all that apply)

7) For which devices do you purchase digital games the most? (mark all that apply)

8) Where do you find information about the digital games which interest you (mark all that apply)?

9) In what format do you purchase digital games?ą

10) The different electronic tools which can help you find information and news about digital games are listed below. On a scale from 1 to 5 (where 1 – not important at all, 5 – very important) how important are these tools to access the information you require in regards to digital games?

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Social Networks
Developer/Publisher Website
E-Newsletters
Search Engines
Blogs
Ads in websites
E-Mail Messaging
SMS Messaging
Livestream websites (Twitch.Tv)
Video Sharing Sites (Youtube, Vimeo)
Forums

11) The different criteria related to product marketing activities of digital games is listed below. On a scale from 1 to 5 (where 1 – not important at all, 5 – very important) how important are these criteria for you?

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Price level
Developer/Publisher reputation
Promotion
Game Type (Free to play / One time / Monthly payment)
Loyalty programmes (buy games and earn points to buy other games)
Product packaging
Product availability

12) The additional features that could be purchased for a certain fee in digital games are listed below. On a scale from 1 to 5 (where 1 – not important at all, 5 – very important) how important are these additional features for you when you consider the purchase?

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Cosmetic items (Outfits, Hats, Hairstyles, etc.)
Boosts (Experience, Currency, Attributes)
Pets
Ingame Lottery Tickets
Ingame name/gender/looks change
V.I.P. Status

13) The company representatives which can influence the outcome of a marketing campaign are listed below. On a scale from 1 to 5 (where 1 – not important at all, 5 – very important) how important in your opinion is the participation of those representatives in marketing activities and communication?

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Developers
Publishers
Customer Support
Public Relations Managers
Community Managers

14) In the table below you will find certain criteria for effectiveness of advertisements. On a scale from 1 to 5 (where 1 – not important at all, 5 – very important) how important are these criteria for you when watching an advertisement about digital games?

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Size of the advertisement
Text Font
Colors
Sound/Music
Shape of the advertisement
Background
Text in the advertisement
Placement of the advertisement

15) What is your gender? ✪

16) What is your family status? ✪

17) What is your age? ✪

18) What is your monthly net income per person? (sum up all of your family members income and divide by the number of members) ✪

19) What is your education level?  ✪