CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE

Rezultatai yra viešai prieinami

1. Are you: ✪

2. What is your opinion about each statement? (rating scale ranging 1- strongly disagree; 2- disagree; 3- disagree somewhat; 4- undecided; 5- agree somewhat; 6- agree; 7- strongly agree.  ✪

1234567
1) I rarely purchase the latest fashion styles until I am sure my friends approve of them.
2) It is important that others like the products and brands I buy.
3) When buying products. I generally purchase those brands that I think others will approve of.
4) If other can see me using a product, I often purchase the brand they expect me to buy.
5) I like to know what brands and products make good impressions on others.
6) I achieve a sense of belonging by purchasing the same products and brands that others purchase.
7) If I want to be like someone. I often try to buy the same brands that they buy.
8) I often identify with other people by purchasing the same products and brands they purchase.
9) To make sure I buy the right product or brand. I often observe what others are buying and using.
10) If I have little experience with a product. I often ask my friends about the product.
11) I often consult other people to help choose the best alternative available from a product class.
12) I frequently gather information from friends or family about a product before I buy.