Marketing communication strategy for beer producing and manufacturing companies

The topic of survey is “Marketing communication strategy for beer producing and manufacturing companies”. Questionnaire will take max 10-15min of your time. It is anonymous.

Rezultatai yra viešai prieinami

Beer, ciderWine, champagne, sangriaVodka, whiskey, ginAbsinthe

YesNo

3-5 times a day3-5 times a weekAt least 10 times per monthI do not see any

YesNo

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Name of brandSoundsTextsCharacter used (animals, young ladies, men, ect.)ColorsDesignOther.......................................................................................................................................

YesNo

Effect positiveEffect negativelyWill not effect

MaleFemale

Very much	Much	Not much	Not at all
Brand name

Taste

Friends' advice

Seen advertisement

Marketing communication strategy for beer producing and manufacturing companies

Age (years):

What kind of alcohol do you consume mostly?

What are the factors that influence your choice?

How often do you consume beer?(supermarkets, restaurant, cafes, ect.)

Would you by a new kind of beer just showed on TV advertisement?

How often do you see alcohol advertisement in general?(if answer is ” I do not see any”, skip 7 question, please)

Where? (Mark 2 points, please)

Do you think advertising is an important role of beer promotion?

What kind of advertising do you know?(Mark 2-3 points, please)

What is first on your mind when you hear word “advertising”? (Write 3 words maximum please)

What is the first thing that catches your attention in advertisements?

What annoys you in advertising mostly? (Mark all necessary points)

Why?

Have you heard about possible ban of alcohol advertising in Lithuania after 2012 or 2016?

Do you think how it will effect beer consumption in Lithuania?

Income per month (in Litas):

Place of living:

Gender: