Destination brand‘s shocking advertising psychological effectiveness evaluation

This minor studies research project aims to evaluate the effectiveness of a video advertisement  and give suggestions on how to improve the advertising of destinations according to the given results.

Destination brand‘s shocking advertising psychological effectiveness evaluation
Rezultatai yra viešai prieinami

What is your opinion about Vilnius, Lithuania? ✪

Strongly disagree (1)23456Strongly agree (7)
I have a positive opinion about Vilnius, Lithuania
I have no opinion about Vilnius, Lithuania

Do you know the brand’s name or slogan? ✪

Do you know the brand’s name or slogan?

What is the brand’s name or slogan?

Watch the video (just 15 sec long). How does what you have just seen make you feel? Please check one box in each row that best describes your feelings. ✪

1 (not at all)234567 (extremely)
Joyful
Trustful
Scared
Surprised
Sad
Disgusted
Angry
Interested

Please indicate which adjective best reflects your level of agreement with the following statement about the video by placing a checkmark in the appropriate blank.  ✪

1 (strongly disagree)234567 (strongly agree)
Appealing
Appropriate
Effective
Ethical
Informative
Interesting
Truthful
Convincing
Not Offensive

Please circle the number that best indicates your level of agreement with the following statements about the video. ✪

1 (strongly disagree)234567 (strongly agree)
The video was thought provoking.
Many thoughts came to my mind when I looked at this video.
I imagined more than was actually in the video.
I spent some time trying to understand what the video aimed to mean.

What do you feel about the city/country that provided the video? Please circle the number that best indicates your level of agreement with the following statements about the video. ✪

1 (strongly disagree)234567 (strongly agree)
After watching the video I intend to visit Vilnius, Lithuania.
After watching the video I intend to tell a friend about Vilnius.

What is your age?

What is your gender?

What is your nationality?