Perception of Luxury Brands in Lithuania

Dear participants!

This survey is a part of my thesis research at Vilnius university which will disclose the meaning of luxury in Lithuania and perception of luxury brand. There are no right or wrong answers. PLEASE help me with your replies, I am SO much in need for your answers! 

Thank you very much for your cooperation!

Key definitions: country of origin - is the country of manufacture, production where a product comes from.

Rezultatai yra viešai prieinami

How often do you buy luxury brand products?

Indicate what type of luxury product have you bought recently bought.

According to you, at what price range the before mentioned product can be considered as luxury

Please state to what degree to agree/disagree with the following statements

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
Luxuriousness of a branded product is defined by price
Quality of Luxury brand products is better than premium and middle-level brands
Luxury brand products are truly authentic
Luxury brand products indicate good taste of its owner
Luxury brand products exist in small or very limited quantity
Luxury brand products have unique design or extraordinary details
Luxury brand products should have innovative functional attributes
Luxury brand products elevate its owner’s social status
Luxury brand products differentiate its owners

Please state to what degree to agree/disagree with the following statements

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
I think luxury branded goods are worth buying
I trust luxury branded goods
I am not familiar with luxury branded goods, so I prefer to buy other brands that I feel more familiar with
I am familiar with luxury branded goods
For me, to purchase luxury brand is self-gifting for myself.
Luxury branded goods are what I usually buy
I switch from luxury branded good to save money when the economic condition is serious
I buy the well-known luxury branded goods only when the economic condition is good
I buy luxury branded goods when the economic condition is serious
I would intend to buy luxury goods
My willingness to buy luxury goods is high.
I am likely to purchase any luxury goods
I have a high intention to buy luxury goods.

Please state to what degree to agree/disagree with the following statements

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
Only those products that are unavailable in Lithuania should be imported
Lithuanian products, first, last, and foremost
Purchasing foreign-made products is un-Lithuanian
It is not right to purchase foreign products
A real Lithuanian should buy Lithuanian-made products
We should purchase products manufactured in Lithuania instead of letting other countries get rich off us
Lithuanians should not buy foreign products, because this hurts Lithuanian business and causes unemployment
It may cost me in the long-run but I prefer to support Lithuanian products
We should buy from foreign countries only those products that we cannot obtain within our own country.
Lithuanian consumers who purchase products made in other countries are responsible for putting their fellow Lithuanian out of work
A person should always look for country of origin information when buying a product that has a high risk of malfunctioning, e.g. when buying a luxury apparel, watches, car
I find out a product's country of origin to determine the quality of the product
When buying an expensive item such as luxury goods, I always seek to find out what country the product was made in
If I buy a luxury product, I always look for products from certain countries

Please select one category of luxury product that you want to describe. (A Product that you bought during the last year).

Please state the price for this product:

Please state to what degree to agree/disagree with the following statements

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
Luxury brand product is handmade (crafted)
Luxury brand product has the best quality
Luxury brand product is sophisticated (technoogically)
Luxury brand product is superior
Luxury Brand product is precious
Luxury Brand product is rare
Luxury Brand product is unique
Luxury Brand product is attracting
Luxury Brand product is conspicuous
Luxury Brand product is expensive
Luxury Brand product is for the wealthy

Please state to what degree to agree/disagree with the following statements

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
Before purchasing that product, I assumed that it will make good impression on others
My friends / colleagues / relatives and I tend to buy the same luxury brands
I decided to buy this brand because it is in fashion
My friends/relatives/colleague gave me some advice/suggestions about this luxury product
I believed that people will look high at me whenever I carry that product.
I bought that product even though some of my friends do not approve it
I bought its brand because it is Lithuanian
I wish I could buy a luxury product with similar characteristics made in Lithuania
If there was an alternative national brand for this product, I would buy Lithuanian brand
I checked the product’s country of origin before buying it
Country of origin of this luxury brand effected my purchase decision

How old are you?

What is your gender?

Are you Lithuanian?

What is your current occupation?