Womens role in advertising
This quistionnarie is based on gathering peoples opinion about how advertising affect women, and builds stereotypes about them.
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1.Gender?
✪
Female
Male
2.Age?
✪
<18
19-25
26-40
41-60
>60
3.In your opinion, who are the main targets of advertising?
Men
Women
Children
Everybody equally
4.From your point of view, which of these items advertisers would choose to create a commercial mainly for women ?(select 4 of them)
Food
Batteries
Cosmetics
Tooth-paste
Garden tools
Dishes
Diapers
Perfumes
Clerical commodities
Washing powder
Diet-pills
Vacuum cleaner
Shoes
5.Which way of advertising weight – loss products, you think, generates the best results?
True story with bigger "after" shot, than "before" shot.
The story of wide known person.
The social weight-loss project, involving people and suggesting the particular product.
The ad with thin and happy model.
6. Advertisers face some problems in creating perfume ads. Which one you think is the most common and unsolved?
Stereotype, that scents should be reserved for special occasions and that men have to select fragrances for women.
Women wear fragrance just for special events rather than daily.
It is hard to push something that consumers had to smell to experience.
Inserting scent samples into magazines causes lots of complains from allergic readers.
7. “someone’s eyes are forever searching your face, comparing you with other women” the slogan belongs to :
Photo camera ad
Cosmetic company
Opticians
Inconsiderably suspicious woman
8.Which of these stereotypes confirms your opinion. (select as many as you want)
womens place is in a home
women love to shop
women are a weaker sex
women should be seen, not heard
women are bad drivers
womens duty is to be beautiful and attractive
women is an employee not a boss
none of them
all of them
9.Do you think that advertising has an impact on building those stereotypes?
Yes, I totally agree.
Partly, other forms of media are more powerful.
I have a doubt.
No, everybody knows that advertising can't affect people in such way.
10.Which of these images of women in ads you see most often?(select 2 of them)
Housewife (cleaning, cooking, etc..)
Object (bottle, doll, tool or device to get something, etc..)
Strippers (scanty bikini, taking clothes off, naked, etc..)
Not available to talk (covered mouth, sewed lips, etc..)
Leaders (business women, serious face, taking control, etc..)
Animals (cats,panthers, bunnies)
Servants ( a maid, nanny, cofee-girl, washing car, etc..)
11.Could you blame advertising world for the growing numbers of girls and women being diagnosed with bulimia and anorexia nervosa?
Not at all, those women already have problems;ads are not linked with that.
Partly, photoshop-touched models doesn't reflect reality.
Yes, the value of being thin is strongly propagated in ads.
12. Do you agree that sexual harassment, sexism and the cultural portrayal of women in advertising are indisputable linked?
Yes
No
13.Have you ever noticed a difference between men’s and women’s portrays in ads?
Yes, they strongly affirm stereotypes about men and women.
No, men and women are pictured in the same way.
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