The Psychology of Advertising
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Numatoma atsakymo trukmė
daugiau nei 20 minučių
1. What is your gender?
✪
male
female
2. What is your age?
✪
20 and less
20-35
35 and more
3. Do you sometimes sing songs from commercials?
✪
yes
no
4. Is it easy for the commercials to convince you to buy certain products?
✪
yes
no
sometimes
5. Did a product with a good advertisement, but poor quality, ever disappoint you?
✪
yes
no
6. Which form of ad creates a greater impact on you?
✪
just the printed words
words with sound
words with a visual
a moving action oriented ad
picture depicting a scene/story
7. How does an advertisement affect you?
✪
Recall
positive impression
interest
desire to purchase/explore
8. How long does the impact of an advertisement last on you?
✪
few hours
one week
more than a month
more than a month
one month
9. Do you remember the hoardings if these are..
✪
near the residence
places visited frequently
on the way to work
bus stand
10. Which aspect of ad is important to you?
✪
photography
theme
caption
background
models
11. Does the picture of a famous personality in the ad make you think that...
✪
the product is of high quality
it must be expensive
the company must be big
the brand is facing intense competition
it does not affect you
12. Advertising shows an accurate view of reality
✪
Strongly agree
Agree
No Opinion
Disagree
Strongly Disagree
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