Survey on hand cream consumption in Lithuania

Hello! We are third course students of marketing and global business in Vilnius University. Based on our studies we are conducting a research about hand cream consumption in Lithuania as we plan to establish new product line. This survey will help us to get aware about people’s habits while making purchase decision of hand cream. Survey should take 5 minutes or less to complete. Your responses will be completely anonymous, therefore do not hesitate to answer it honestly.

Anketos rezultatai yra prieinami tik anketos autoriui

1. Have you bought hand cream during the last 2 months?

2. How often do you buy a hand cream?

3. Where do you usually buy a hand cream?

4. How much do you usually spend on hand cream, per item?

5. Which size of product you prefer to buy?

6. Please evaluate the importance of the criteria presented below when deciding which brand of hand cream to buy for your personal use (please mark one of the boxes in a row by “x” expressing your opinion to criteria’s importance):

1 not very important
2
3
4
5
6
7
8
9
10 very important
Price
Quality
Recommendations
Brand

7. Please evaluate the importance of the below features when choosing hand cream for your personal use

1 not important
2
3
4
5
6
7
8
9
10 most impotant
Expiry date
Consistency
Smell
Ecology

8. Please evaluate the importance of the below package features when choosing hand cream for your personal use

1 not important
2
3
4
5
6
7
8
9
10 most impotant
Weight of package
Size
Shape of package
Ingredients

9. What is your gender?

10. What is your age?

11. What is your education?

12. What is your average monthly income?