Questionnaire on How Brand’s Corporate Social Responsibility Communication in Social Networks Affects the Behaviour of Generation Z

Dear Respondent, 

I am Marketing and International Commerce student in Vytautas Magnus University and European Business student in Université catholique de Louvain. I am currently writing Master's thesis and I am carrying out a research on the topic “The Impact of Brand’s Corporate Social Responsibility Communication in Social Networks to the Behaviour of Generation Z.” I wish to request for Your assistance to complete this questionnaire as Your responses would enable me to conclude my research. I assure You that the information provided will be strictly confidential and used only for academic purposes.

Thank You for Your participation and sincerity!

In order to be aware of the topic, please read the definition indicated below.

Corporate Social Responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders (setting up a foundation, using renewable materials in packaging, following quality and sustainability standards, etc).