Chocolate selection criteria
Dear Respondent, We are the 3rd year students at International Business School at Vilnius University. We are making a marketing research about the chocolate selection criteria. Please fill in the questionnaire bellow. Your answers will be very important and helpful in our research. The information given will remain confidential and will be used only in our research report. Thank you in advance!
Rezultatai yra prieinami tik autoriui
Numatoma atsakymo trukmė
37 minutės
1. Have you bought chocolate during this month? (If no, please go to question number 11)
Yes
No
2. How often do you buy chocolate per week?
7 times or more
5-6 times
3-4 times
1-2 times
Less than 1 time
3. What is the average amount of money you spend on chocolate per month?
Less than 20 Lt
From 21 to 40 Lt
From 41 to 60 Lt
From 61 to 80 Lt
From 81 to 100 Lt
More than 100 Lt
4. What type of chocolate do you usually buy?
Dark chocolate
Milk chocolate
White chocolate
Chocolate bar
5. Which of two kinds of chocolate do you prefer?
Pure chocolate
Chocolate with filling
6. Please evaluate the criteria about the importance of chocolate manufacturer according to 10-point scale (1 – not important at all, 10 – very important).
1
2
3
4
5
6
7
8
9
10
Country of origin
Brand
Popularity
Image
Name
Corporate social responsibility
7. Please evaluate the criteria about the importance of chocolate nutritional information according to 10-point scale (1 – not important at all, 10 – very important).
1
2
3
4
5
6
7
8
9
10
Energy value
Amount of sugar
Amount of carbohydrates
Amount of proteins
Amount of fat
Amount of natrium
8. Please evaluate the criteria about the importance of chocolate package according to 10-point scale (1 – not important at all, 10 – very important).
1
2
3
4
5
6
7
8
9
10
Material
Shape
Colour
Safety
Unconventional innovative format
Ease of carrying
9. Please evaluate the criteria about the importance of chocolate advertisement according to 10-point scale (1 – not important at all, 10 – very important).
1
2
3
4
5
6
7
8
9
10
TV commercials
Outdoor advertisement
Transport advertisement
Newspapers advertisement
Brochures/Flyers advertisement
Radio advertisement
Internet advertisement
10. Please evaluate the criteria about the importance of the special offers for buying chocolate according to 10-point scale (1 – not important at all, 10 – very important).
1
2
3
4
5
6
7
8
9
10
Discounts
Stickers
Participating in a lottery
Additional service for free
Additional item for free
Two for the price of one
11. What is your gender?
Female
Male
12. What is your age?
Less than 14
From 15 to 18
From 19 to 30
From 31 to 45
More than 45
13. What is your nationality?
Lithuanian
Russian
Polish
Other
14. What is your marital status?
Single
In a relationship
Married
Widowed
Other
Divorced
15. What is your monthly income?
Up to 1000 Lt
From 1001 to 2000 Lt
From 2001 to 3500 Lt
More than 3500 Lt
Pateikti