Pradžia
Viešos
Prisijungti
Registruotis
10
prieš daugiau nei 13m
Žymės
Measurement
of
petrol
stations
brand
image
zaliasagurkelis
Pranešti
Pranešta
Measurement of petrol stations brand image
Apklausa degaliniu ivaizdzio vertinimui
Anketos rezultatai yra viešai prieinami
1) Have you purchased fuel during last 1 month?
 ✪
(If you choose NO, move to a question number 14th)
Yes
No
2) How often do you purchase fuel?
Once a week, and more.
2-3 times a month.
Once a month.
Less than 1 time per month.
3) What time of day you usually visit petrol stations?
Morning (from 6 -12 o`clock)
Day (from 12-17 o`clock)
Evening (from 17-24 o`clock)
Night (from 24-6 o`clock)
4) How much money per month you usually spend for the fuel?
till 50lt
51-100lt
101-300lt
301-500lt
501-1000lt
1001 lt and more
5) What category of goods and/or services do you usually buy at petrol stations?
(you are able to select more than one of criterias)
Fuel
Car wash service
Non alcoholic drinks
Alcoholic drinks
Tobacco products
Snacks
Car care products
Other
6) In which of these petrol stations you usually buy in?
Statoil
Lukoil
Orlen
Neste
Baltic Petroleum
EMSI
Other
7) Do you use any petrol station`s loyalty card?
Yes
No
8) Your opinion about “STATOIL” brand and their petrol stations. Please evaluate with the 7 point criteria given below. (1- means that first characteristic fits better, and 7 –means that second characteristic fits better).
1
2
3
4
5
6
7
Good quality production - Bad quality production
Modern - Not modern
Attractive brand - Unattractive brand
Good service - Bad Service
Wide product range - Narrow product range
No queues - Big queues
Comfortable exposition - Uncomfortable exposition
Cheap price - Expensive
Polite staff - Impolite staff
Clean environment - Dirty environment
For customers with low income - For customers with high income
Attractive promotions - Unattractive promotions
Honest - Dishonest
Recognizable - Not recognizable
Colorful - Gloomy
Small - Huge
9) Your opinion about “LUKOIL” brand and their petrol stations. Please evaluate with the 7 point criteria given below. (1- means that first characteristic fits better, and 7 –means that second characteristic fits better).
1
2
3
4
5
6
7
Good quality production - Bad quality production
Modern - Not modern
Attractive brand - Unattractive brand
Good service - Bad Service
Wide product range - Narrow product range
No queues - Big queues
Comfortable exposition - Uncomfortable exposition
Cheap price - Expensive
Polite staff - Impolite staff
Clean environment - Dirty environment
For customers with low income - For customers with high income
Attractive promotions - Unattractive promotions
Honest - Dishonest
Recognizable - Not recognizable
Colorful - Gloomy
Small - Huge
10) Your opinion about “ORLEN” brand and their petrol stations. Please evaluate with the 7 point criteria given below. (1- means that first characteristic fits better, and 7 –means that second characteristic fits better).
1
2
3
4
5
6
7
Good quality production - Bad quality production
Modern - Not modern
Attractive brand - Unattractive brand
Good service - Bad Service
Wide product range - Narrow product range
No queues - Big queues
Comfortable exposition - Uncomfortable exposition
Cheap price - Expensive
Polite staff - Impolite staff
Clean environment - Dirty environment
For customers with low income - For customers with high income
Attractive promotions - Unattractive promotions
Honest - Dishonest
Recognizable - Not recognizable
Colorful - Gloomy
Small - Huge
11) Your opinion about “NESTE” brand and their petrol stations. Please evaluate with the 7 point criteria given below. (1- means that first characteristic fits better, and 7 –means that second characteristic fits better).
1
2
3
4
5
6
7
Good quality production - Bad quality production
Modern - Not modern
Attractive brand - Unattractive brand
Good service - Bad Service
Wide product range - Narrow product range
No queues - Big queues
Comfortable exposition - Uncomfortable exposition
Cheap price - Expensive
Polite staff - Impolite staff
Clean environment - Dirty environment
For customers with low income - For customers with high income
Attractive promotions - Unattractive promotions
Small - Huge
Colorful - Gloomy
Recognizable - Not recognizable
Honest - Dishonest
12) Your opinion about “BALTIC PETROLEUM ” brand and their petrol stations. Please evaluate with the 7 point criteria given below. (1- means that first characteristic fits better, and 7 –means that second characteristic fits better).
1
2
3
4
5
6
7
Good quality production - Bad quality production
Modern - Not modern
Attractive brand - Unattractive brand
Good service - Bad Service
Wide product range - Narrow product range
No queues - Big queues
Comfortable exposition - Uncomfortable exposition
Cheap price - Expensive
Polite staff - Impolite staff
Clean environment - Dirty environment
For customers with low income - For customers with high income
Attractive promotions - Unattractive promotions
Small - Huge
Honest - Dishonest
Recognizable - Not recognizable
Colorful - Gloomy
13) Your opinion about “EMSI” brand and their petrol stations. Please evaluate with the 7 point criteria given below. (1- means that first characteristic fits better, and 7 –means that second characteristic fits better).
1
2
3
4
5
6
7
Good quality production - Bad quality production
Modern - Not modern
Attractive brand - Unattractive brand
Good service - Bad Service
Wide product range - Narrow product range
No queues - Big queues
Comfortable exposition - Uncomfortable exposition
Cheap price - Expensive
Polite staff - Impolite staff
Clean environment - Dirty environment
For customers with low income - For customers with high income
Attractive promotions - Unattractive promotions
Colorful - Gloomy
Recognizable - Not recognizable
Honest - Dishonest
Small - Huge
14) Your gender?
 ✪
Male
Female
15) Age group?
 ✪
till 18
18 - 24
25 - 35
36 - 50
51 and more
16) What is your education?
 ✪
Unfinished secondary
Secondary
Unfinished special school
Special school
Unfinished College
College
Unfinished high
High
17) What is your nationality?
 ✪
Lithianian
Russian
Polish
other
18) What is your marital status?
 ✪
Single
Engaged
Married
Divorced
Widow
Other
19) What is your income per month?
 ✪
till 500 Lt
500 Lt – 1400 Lt
1401 Lt – 2500 Lt
2501 Lt – 3500 Lt
3501 Lt – 5000 Lt
5001 Lt and more
Siųsti atsakymą