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The determination of perceptual features of "Vogue"' fashion magazine brand.

 

Dear respondent,

The aim of this questionnaire is to determine perceptual features of  „Vogue“ fashion magazine brand.

The research is needed for the final bachelor thesis at The University of Vilnius Communication faculty. The survey data will be used for scientific purposes only.

Carefully read each statement and select the answer option(s) that are most suitable for you. In the questionnaire there are no right or wrong answers – your personal opinion is more important.

Thank you for your cooperation.

 

  1. What is your nationality?
  2. What is your age?
  3. How offten do you read „Vogue“ magazine?
  4. Which of the following characteristics describes the "Vogue" magazine COVER in the best way? Please, choose 3-5 properties.
  5. Which of the following characteristics describes the „Vogue“ PHOTOGRAPHS the best? Select 3-5 properties.
  6. Which of the following characteristics describes the "Vogue" magazine CONTENT the best? Choose 3-5 properties.
  7. If the "Vogue" magazine would be a person, which characteristics this person would hold? Choose 3-5 properties from the list